Newsflash: Relevent Social Media News and Resources for Entrepreneurs

Yesterday, we took a look at ‘social media’ sites from 30,000 feet. The intention was to give entrepreneurs a bit of a ‘heads-up’ that Robert and I intend to tackle some of the better known of these sites/businesses over the next few months – in upcoming BusinessCast podcasts and in this blog.  Well, wouldn’t you know [...]

Social Media: In-site and In Perspective

I was fortunate enough to be invited to a Forrester Research webinar recently that explored how ‘social media’ (i.e. web 2.0) sites and services are being used for the purpose of generating new business leads.  But, as much as some entrepreneurs have embraced the emerging capacity of the Internet — i.e. Early Adopters –  the [...]

Ensure Your Next Sale: Understand Your Buyer

At one time or an other, every entrepreneur asks him/herself the following question: “What incentive should we use to increase sales?” In the upcoming episode of the BusinessCast podcast (show #68 – Incentives that Sell), Robert and I provide some practical guidelines for developing and offering incentives that leverage your buyers’ state-of-mind. Some of the [...]

The Most Well-Known and Under-Used Secret to Business Success

If I told you that you could save significant money in the short- and long-term when it comes to your next product launch would you be interested? How about, if I suggested a way that you could increase the likelihood that customers would purchase more of your services? How about, if I could point to a sure-fire method [...]

Brochure vs. Website – Making the Right Choice

At several times during the growth of your business, you’re going to be confronted with this question: “How do we best spend our marketing dollars – should we launch/update our website OR our brochure?”  In BusinessCast Podcast show #56 Brochure vs. Web Site – Robert and I tackle this question so that you can act [...]

Building Your Public Profile – Part 1 – A Media Kit That Works

Do you want press coverage? Do you need it? Do you know how to get it?….Slow down for a minute!! Let’s put some things in place first so that when you are contacted by members of the media, you will get the most out of the coverage. One of the very first steps – and [...]

Email Marketing for Entrepreneurs

When Robert and I had Matthew Vernhout from Email Karma (www.emailkarma.net) on the BusinessCast, we tackled the very “hot” topic of Email Marketing for Entrepreneurs. We wanted to better understand how email can help entrepreneurs establish and build strong business relationships online. With Matt’s help, we unearthed some of the key issues and misperceptions about [...]

Fine Tuning Your Business – Part 1

———————————————– Who’s got time to develop a business plan?!?    If you’re like most entrepreneurs, you can certainly support the idea…but, when push comes to shove, you’re focusing on the day-to-day activities more than planning where your business should be going.   When we tackle the need for Fine Tuning Your Business – show #58 we [...]

Building Your Public Profile — Heads-Up!

  For many entrepreneurs – across industries and regardless of years of experience and type of business – Public Relations remains a riddle, wrapped in a mystery inside an enigma!   While there is both an art and a science to cost-effective PR, entrepreneurs can do several things to enhance their public profile without needing to make [...]

Get New Employees Up and Running – Part 3 – Secrets for Your Success

In BusinessCast podcast show #59 Get New Employees Up and Running, we tackle employee orientation. Why should you care? If you want to achieve any of the following objectives, listen to the show: Give the impression that your company is a good place to work Give an accurate sense of what it is like to [...]