BusinessCast – Blogging for Business – Part 3

Chances are if you’re reading this post, you’re wondering how best to start your own blog for business.

You’ve listned to the BusinesCast show #64 and you’re ready to begin blogging to strengthen your business’ revenues and reputation! That also means that you’ve heard the ravings of Paul and Matt from Next Gen Player (www.NextGenPlayer.com) as well as Robert and me about the benefits and ease of blogging.

Now, you’re itching to get underway….cautiously of course. After all, you’re a business entrepreneur – not a blogging maniac.

So, you start looking around and you soon discover that the amount of stuff on how to blog is truly overwhelming! That’s why Robert and I sifted through dozens and dozens of links, reports, book reviews and articles to find some strong articles to get you off on the right foot!

Find below a handful of essential articles that will you give you plenty of confidence as you step into the blog-o-sphere.

Step 1: Understand the high-level process of pulling together a blog

Here’s a great article describing what’s involved in blogging. Don’t get lost in the detail (or the fact that sometimes this page doesn’t render properly). Just skim it to get an overview of the topics involved in developing a blog: http://www.masternewmedia.org/independent_publishing/blogging-how-to-blog/guide-to-publishing-first-blog-20071104.htm.htm

Step 2: Find blogging software that’s easy to use

Here’s a great one page chart that helps you get a sense for the features of each of the major blogging softwares. Choose one or two of the programs and go to their sites and look at their features and costs: http://www.ojr.org/ojr/images/blog_software_comparison.cfm

Step 3: Determine what you’re going to write about and how you’re going to say it

You’ve got something to say! And a blog can be a great channel. But, make sure you follow some well proven rules to make sure that your audience can digest your brillant insights: http://www.problogger.net/archives/2007/04/02/blogging-is-about-writing/

Step 4: Promote your blog so that others learn about your wisdom, products and/or services

In online marketing, Seth Godin is considered a pioneer. Here’s one of his articles that outlines some practical tips that can help you promote your blog:http://sethgodin.typepad.com/seths_blog/2006/06/how_to_get_traf.html

Step 5: Monetize Your Blog

Since your blog is an open forum, why not consider looking for ways it can generate revenue?! Here’s a concise article on 10 ways to monetize your blog: http://www.conversionrater.com/2006/08/05/10-ways-to-monetize-your-blog/

Then, try this article, which gives far more detail: http://www.insidecrm.com/features/101-ways-monetize-blog122007/

Finally, take your time! Get comfortable with these articles. And then, get blogging! When you start your own blog, please do let us know.

Remember: Subscribe to the BusinessCast Podcast at iTunes

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