When Good Employees Leave

It’s a difficult reality that all entrepreneurs have to face as they grow their business – sooner or later, one of your good employees will leave.

The challenge is, what do you do when it happens?

In BusinessCast episode #76 – When a Good Employee Leaves, Robert and I tackle this difficult Human Resources issue.

We provide practical insights and tools that will help you to effectively:

  • Be better prepared for those times when employees do leave
  • Address short-term and long-term to-do’s; and
  • Identify how you can turn the potentially ‘bad news’ into exciting new opportunities.

Make sure you also, check out this useful resource: an Employee Ending Checklist - that will help you keep organized during the transition.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Mobile Marketing for Entrepreneurs: Part 1

Mobile marketing – it’s more than those ‘short codes’ you punch in your phone to vote for your favourite Canadian Idol. Mobile search, mobile advertising, mobile payment, mobile browsing….well, you get the point.

In fact, if you have any of the newest generations of ‘smart phones’, you have in the palm of your hand a communications/business tool that will very soon dramatically change the way you market to your customers.

But how do you take full advantage of this mobile technology and all of the new marketing opportunities that it creates? To get a handle on the current/upcoming opportunities, take two simple steps:

1) Review Mobile Marketing – Part 1 - a blog post that includes a handful of very focused resources to get you comfortable with mobile marketing fundamentals;

and

2) Listen to the BusinessCast Podcast Episode #75 – Don’t Hang Up: Mobile Marketing for Entrepreneurs.

Our very special podcast guest is Michael Younder — one of the senior product marketers at Research In Motion (R.I.M.) — home of the ubiquitous Blackberry!

Michael shares entertaining stories, insights and trends about mobile marketing, product development and branding. At the same time, Michael — along with Robert and I — highlight those lessons relevant for every business entrepreneur.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Great Book Give-Away (September, 2008)

Robert and I are offering our BusinessCast podcast listeners (and blog readers) leading-edge business resources — for FREE!

Currently the BusinessCast Podcast ‘Great Book Give-Away‘ includes the following titles — mostly from the folks at McGraw Hill:

  • The Four Pillars of Profit-Driven Marketing (2009) – Leslie Moeller and Edward Landry
  • Turn Small Talk Into Big Deals (2009) – Don Gabor
  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes (OUT OF STOCK)
  • Financial Intelligence for Entrepreneurs (2009) – Karen Berman and Joe Knight(OUT OF STOCK)
  • Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (2009) – Linda Richardson
  • The Inspiring Leader (2009) – John Zenger, Joseph Folkman and Scott Edinger
  • Blogging for Fame and Fortune (2009) – Jason Rich (OUT OF STOCK)
  • Business Lessons from the Edge (2009) – Jim McCormick and Maryann Karinch
  • Smart Networking (2009) – Liz Lynch
  • The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook
  • Groundswell: Winning in a World Transformed by Social Technologies (2009) – Charlene Li and Josh Bernoff (OUT OF STOCK)
  • The Extraordinary Leader (2009) – Joseph Zenger & Joseph Folkman
  • Get Content Get Customers (2009) – Joe Pulizzi and Newt Barrett
  • Am I the Only Sane One Working Here (2009) – Albert Bernstein
  • The Organizational Champion (2009) – Mike Thompson
  • The Purpose Linked Organization (2009) – Alaina Love and Marc Cugnon
  • Every Family’s Business (2009) – Thomas William Deans
  • Performance Intelligence at Work (2009) – Julie Bell
  • Databases: A Beginner’s Guide (2009) – Andy Oppel
  • Digital Strategies for Powerful Corporate Communications (2009) – Paul Argenti
  • Winning Sales Letters (2009) – Ralph Allora
  • PowerPoint Presentations That Sell (2009) – Adam Cooper
  • Mastering Communication at Work (2009)
  • Fearless Leadership (2009) – Loretta Malandro
  • Click: 10 Truths for Building Extraordinary Relationships (2009) – George Fraser
  • Financial Statements Demystified (2009) – Bonita Kramer and Christine Johnson
  • Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn
  • Succession and the Family Business (2009) – John Geddes
  • Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert (Robert@BusinessCast.ca) to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book Essentials List.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Mobile Marketing For Entrepreneurs: Pick Up! Opportunity is Calling!

Have you ever wondered how you were going to leverage the ‘next big thing‘?

Well, it’s here and it’s time! It’s mobile marketing!

Mobile marketing is quickly becoming one of those rare phenomenon in business where a number of technologies and markets converge so powerfully that thousands of new and exciting opportunities emerge for entrepreneurs– semingly overnight.

So, to get a handle on the current/upcoming opportunities, take two simple steps:

1) Review Mobile Marketing – Part 1 - a blog post that includes a handful of very focused resources to get you comfortable with mobile marketing fundamentals;

and

2) Listen to the BusinessCast Podcast (Episode #75 – Don’t Hang Up: Mobile Marketing for Entrepreneurs) which will be posted on the BusinessCast Archives on Sunday, September 21, 2008.

Our very special podcast guest is Michael Younder — one of the many ‘movers and shakers’ at Research In Motion (R.I.M.) — home of the ubiquitous Blackberry!

Michael shares entertaining stories, insights and trends about mobile marketing, product development and branding. At the same time, Michael — along with Robert and I — highlight those lessons relevant for every business entrepreneur.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Power Referrals and The Customer Rules…

Robert and I continue to offer our BusinessCast podcast listeners some leading-edge business resources.

The newest additions include some very exciting books from the folks at McGraw Hill. The two new titles include:

  • Power Referrals : The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You (2009) – Andrea Sittig-Rolf;

And

  • The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook.

These books or so new that they aren’t even on the shelves yet!

So, find out how you can get these — and other practical business books –absolutely FREE by listening to the BusinessCast Podcast ‘Blog Review’ Episode. 

Also see an earlier BusinessCast blog post for some of the other books available.

Remember: Subscribe to the BusinessCast Podcast at iTunes

The Great Business Book Give-Away Continues…

Robert and I are interviewing several world-class business book authors in the weeks ahead.

For a start, we’ve already interviewed Jacoline Lowen (Author of Money Magnet)– an expert on helping entrepreneurs secure funding from investors.

The result: We’ve got several useful business resources available to give away to our loyal BusinessCast listeners and blog readers.

Find out how you can get one of the latest practical business books for FREE by listening to the BusinessCast Podcast ‘Blog Review’ Episode. 

The books that we’re currently sending out to fans are:

  • Teach Yourself Project Management (2008) – Phil Baguley
  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes
  • Money Magnet: How to Attract Investors to Your Business (2008) – J.B. Lowen ( a personal favourite of Robert’s and mine).

Remember: Subscribe to the BusinessCast Podcast at iTunes

Music In the Workplace: “Happy Together” or “Don’t Bring Me Down”?

Now that portable music devices like the iPod and mp3-enabled phones have revolutionized the way people listen to music — more and more people are listening to music (and podcasts like the BusinessCast) at work.

So, where do you stand on listening to music at your work place? Sooner or later, you’ll need to put a ‘stake in the sand’ and define a policy around this practice — particularly, if your team consists of people in their 20s.

Of course, your policy about listening to music at work will vary according to the nature of the work. But, here are some practical questions for you to think through as you pull together guidelines about music at work:

Clients. To what degree does listening to music prevent employees from responding to or interacting with clients?

Deadlines/Concentration. Are there specific times of the day, week or month that require special attention to ensure accurate completion of highly technical and/or deadline-driven tasks?

I.T. Department. Does listening to music cause an unacceptable drain on the I.T. infrastructure – to initiate or support? This can be the case if ‘streaming music’ is being used.

Reputation. What image are you sending to people coming to your place of work when people are seen listening to music at your work place? Is it an image that you’re comfortable with?

Employee Recruitment/Retention. Do your employees look upon listening to work as a ‘right’ or as a privilege?

Management. Do the rules about listening to music at work apply to everyone — including you and your senior management team?

Productivity. Does listening to music at work make for a more pleasant and productive environment?

Finally, whatever your policy, you’ve got to work through how it will be introduced, monitored, measured and maintained.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Make sure you check out the BusinessCast Podcast ‘Blog Review’ Episode where we outline how you can get some practical business – books for free!**

Secret Marketing Tool: Your Job Postings

Entrepreneurs have often told Robert and me that they are constantly on a ‘recruitment drive to hire good people’ and get them productive as soon as possible. That’s why Robert and I devoted an episode of the BusinessCast podcast to what entrepeneurs should/can do in order to get new candidates and get them ‘up and running’.

But, in addition to attracting and retaining your next potential employee, your advertised job description — which is very often the only tool an entrepreneur invests in when recruiting — also sends very strong messages to your next customers!

So, make sure that whatever job description you develop also answers — either implicitly or explicitly — the following questions:

  • What makes your organization unique?
  • Why would someone choose to work with your organization over your competitors?
  • What is the personality of your company?
  • What is exciting about your company?

Other things to keep in-mind:

  • The job description should be professionally written, designed and layed out.
  • You should be comfortable with the reputation of the online/offline publication in which you place your job description.
  • Your job description also reveals your potential growth plans for competitors.
  • Your job description may be monitored (and copied) by competitors.
  • Your job description should be memorable and positive.

Because of these marketing-related issues, think of any job description you have posted as just as important as any ad that talks about your brand, your products and your services. In fact, given the various audiences that will review the ad — existing customers, prospects, suppliers, potential employees and potential investors — your job postings are secret and very powerful marketing tools.

Make sure you check out the BusinessCast Podcast ‘Blog Review’ Episode where we outline how you can get some practical business – books for free!**

Remember: Subscribe to the BusinessCast Podcast at iTunes

Get Money for Your Business…Now

Last week, we were very excited to announce that we had sat down with Jacoline B. Lowen — author of one of the most entrepreneur-relevant resources that Robert and I have read this year: The much anticipated and reviewed, “Money Magnet: How to Attract Investors to Your Business“.

Now, you can hear for yourself some of Jacoline’s insights and practical tips for how/when you can find sources of funding to grow your business. Listen to BusinessCast Podcast #74 – Money Magnet.

Also, make sure you check out the BusinessCast Podcast ‘Blog Review’ Episode where we outline how you can get some practical business – books for free!**

Remember: Subscribe to the BusinessCast Podcast at iTunes

Balance: Is it Achievable for Entrepreneurs?

Balance. Is it even achievable for growing, forward-looking, ambitious and success-hungry entrepreneurs?

This topic usually stirs quite a bit of enthusiastic debate. Why? Probably because people have very different notions of what constitutes “balance” – is it about time, priorities, expenditures? Does it spill over into non-work life?

People also have distinct ideas of its importance. For example, is it even a measure that makes sense anymore? Instead, sould we be looking for ‘happiness’, ‘contentment’ or just a healthy outlook on life?

Or maybe, we should look to see how others see and interact with us as a more meaningful — and market-driven — measure that many entrepreneurs can appreciate.

So, Robert and I will be tackling the ‘moving target’ of balance in the next few weeks in an upcoming episode of the BusinessCast Podcast.

While we may not achieve the perfect balance solution, we’ll provide some practical advice. And, of course, our discussion will be balanced.

**Make sure you check out the BusinessCast Podcast ‘Blog Review’ Episode where we outline how you can get some practical business books for free!**

Remember: Subscribe to the BusinessCast Podcast at iTunes

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