Mobile Marketing – An Introduction

Mobile marketing. It has been around since the phone existed in one form or another. But now, with the integration of email, the web, call centres and point-of-sale, mobile marketing is truly taking off!

But, why, when and how should entrepreneurs take advantage of the opportunities that come with mobile marketing?

Here are a handful of some useful articles to help you to determine if mobile marketing is right for your business — and how to optimize this new channel for getting a better understanding of your market and targeting them with your brand/offers:

1. High-Level Introduction to Mobile Marketing

2. Overview of the Types of Firms Involved in Mobile Marketing

3. Introduction to Terminology/Popularity/Trends

4. Mobile Marketing Myths

5. A (Canadian) Mobile Marketing Expert Tackles Common Challenges

**Newsflash: We’ve just secured a representative from the home of the Blackberry — Research In Motion (RIM) — to be a future BusinessCast Podcast guest! **

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5 Responses

  1. [...] Review Mobile Marketing – Part 1 – a blog post that includes a handful of very focused resources to get you comfortable with mobile [...]

  2. [...] Review Mobile Marketing – Part 1 – a blog post that includes a handful of very focused resources to get you comfortable with mobile [...]

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  4. [...] Mobile Marketing (an Introduction) – A blog post with a focused selection of useful tools that will help you decide if/how mobile marketing is right for your business. [...]

  5. [...] An Introduction to Mobile Marketing — This is BusinessCast blog post includes key resources to help you quickly become familiar [...]

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