Mobile marketing. It has been around since the phone existed in one form or another. But now, with the integration of email, the web, call centres and point-of-sale, mobile marketing is truly taking off!
But, why, when and how should entrepreneurs take advantage of the opportunities that come with mobile marketing?
Here are a handful of some useful articles to help you to determine if mobile marketing is right for your business — and how to optimize this new channel for getting a better understanding of your market and targeting them with your brand/offers:
**Newsflash: We’ve just secured a representative from the home of the Blackberry — Research In Motion (RIM) — to be a future BusinessCast Podcast guest! **