All the Money You Ever Needed — Winning The Entrepreneur Lottery

Congratulations, you’ve done it — you found investment funds for your business!  But now, what can you expect from those who have invested in your dream? Is all the hard work really over?

To answer these questions, in BusinessCast Podcast #106, we sat down with John Loewen, CEO of Loewen & Partners, a specialty private equity investment bank, to help provide clarity about what life is like for entrepreneurs after receiving investment funds. It turns out that this can be a great time — if the “fit” is right. John brings a wealth of experience as well as provides some straight-talk and practical insights.

After listening to BusinessCast Podcast #106, you will be much better informed about what you can expect after you receive investment and therefore when it’s truly the right time for you to seek and secure investment.

When you are ready for investment make sure that you listen to BusinessCast Podcast #74 – Money Magnet -- where we review one of the finest and most effective resources to help entrepreneurs secure investment funding.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Making the Most of Common Networking Scenarios

A few months ago, Robert and I chatted with networking guru and internationally acclaimed author of Smart Networking, Liz Lynch. We loved her book because of its honest, straight-forward and practical guidelines to help entrepreneurs create and take advantage of networking opportunities. Well, it turns out that so many BusinessCast Podcast listeners enjoyed Liz that we invited her back!

In BusinessCast Podcast #105, we play out three of the most common networking scenarios; the ones that all entrepreneurs find themselves in at one time or another. Liz effectively tackles all three head-on providing practical insights to make the most of each situation.

And, if you’re like most BusinessCast Podcast loyal listeners and can’t get enough of practical advice about networking, listen to our first interview with Liz about her book, Smart Networking.

Finally, in her book, Smart Networking Liz speaks about the growing use of LinkedIn. If you’re considering this online networking tool or want to learn about how to optimize its use, check out our recent interview with Doyle Slayton a LinkedIn expert.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Leveraging LinkedIn – Online Networking for Entrepreneurs

More and more entrepreneurs are jumping on LinkedIn – which is one of the most popular online/social networking tools. But, to what end? So, Robert and I dig into this question.

In BusinessCast #104 – Getting Linked In, we speak with Doyle Slayton who has done a terrific job at using LinkedIn to build his professional profile. Doyle shares some of his experiences of how he’s used the LinkedIn to successfully build the “SalesBlogcast Group” to be one of the largest, fastest growing, most focused and user-friendly resources on LinkedIn.

Whether you’re new to LinkedIn or are an experienced user, here are some useful LinkedIn- related resources:

1) Why Use LinkedIn – This often quoted Guy Kawasaki article is ususally mislabelled “How to use LinkedIn” but really answers the question “why this tool can be useful”. So, while it doesn’t give you any hands-on insights, it still is worthwhile reviewing to determine whether LinkedIn is right for you. For those entrepreneurs who want some more background, here’s a source that prides itself on being the “unofficial source for all things LinkedIn“.

2) Who is on LinkedIn anyway? Here’s a PowerPoint presentation that gives an overview of the demographics of LinkedIn users.

3) Thinking about using LinkedIn to build your business and business network? You’re not alone. While there are thousands of articles that chip away at how to answer this question, here’s one that provides some good hands-on advice.

After listening to Doyle’s passion in BusinessCast #104 – Getting Linked In, you’ll likely want to check out and sign-up to his thriving SalesBlogcast Group or his SalesBlogcast blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Getting Media Coverage — 5 Key Steps

While many marketers have, over the last few years, advised entrepreneurs to focus on building their social media profile, keep in-mind that getting your name in the ‘traditional media’ (i.e. newspapers, radio, television and print journals) can still be a powerful marketing tool well-worth pursuing.

In fact, the core principles used for establishing and growing profile online are actually built upon on the methods used in infiltrating the traditional media. That’s why in BusinessCast podcast #103 Robert and I sit down with Gerry Nicholls who is recognized as being one of the Nation’s most media-savvy political pundits. But, Gerry is more than a ‘thinker’ — he’s a doer with a rare history of building public profile for people, companies and causes. So, Gerry draws on his strong track record to share five ways that you can start to build and grow relationships with key media people.

Once you’ve listened to BusinessCast Podcast #103 you’ll be much better equipped to build a plan of action for getting the media coverage you want and deserve.

Here are a few additional points to consider for your media-building plan:

Define your targets precisely – Among the various types of targets, you should include at least one of the following: number of “mentions” in specific media; number of “positive” mentions in specific media; number of times you’re called by editors or journalists as a source of expertise; ‘unassisted name recognition’ as measured in your market research or ‘improved positive name association’ as measured in your market research.

Plan for ‘bad publicity’ — When you’re taking efforts to build your public profile, keep in-mind that there will be occasions when the media will miss a critical point or misunderstand something. The resulting increased buzz may not be the buzz you want. So, play out worst-case scenarios and identify what you will do to correct any inaccuracies or misconceptions about your company. It is particularly important to use the right combination of online tools in order to keep bad press from spreading through search engines.

Establish a precise process – Let everyone in your organization know who will act as your company’s spokesperson(s). Provide them with the training to deal effectively with the media and establish a straight-forward process for responding quickly to media inquiries.

Don’t forget to enter the contest to win a Blackberry Bold!

Subscribe to the BusinessCast Podcast at iTunes

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