Entrepreneurs — In Action

Robert and I are always looking to identify events that help entrepreneurs succeed. Given that there is such an array of online and offline activities, it’s difficult for any entrepreneur to know which events and forums are truly worth their time.

That’s why we’re so pleased to have been invited to be official media guests for the 7th Annual Business Networking Night. The event has become one of the most worthwhile and fun evenings for up-and-coming business leaders in the City. In BusinessCast #121 – Robert and I captured the energy and enthusiasm from the event — organized by Toronto’s leading business networking facilitator, Jennifer Beale.

While at the event, we spoke to dozens of entrepreneurs and asked them two key questions:

  1. What is their biggest business challenge today; and
  2. How are they overcoming that challenge.

Listen to BusinessCast #121 and tap into the secrets behind how entrepreneurs are successfully tackling today’s most difficult challenges.

BTW, we’ve just added a new title to our ever-growing library of books — available for any of our listeners at no charge. The new book: “Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business.”

Remember: Subscribe to the BusinessCast Podcast at iTunes

Success by Association

Over the last several months, Robert and I have been identifying those things that are common to Canada’s most successful entrepreneurs. So, we’ve been spending time where entrepreneurs ‘hang out’ to gather key business insights, exchange ideas with influencers and secure resources. And, it turns out, not surprisingly, that successful entrepreneurs ‘hang out’ with specific business groups.

So, in BusinessCast episode #114, Success by Association, we focused on one of Canada’s most well-known groups — The Toronto Board of Trade(B.O.T.) — that shares our passion for ensuring entrepreneurs’ success.

We sat down with Carol Wilding, President and CEO, to uncover the value that groups like the B.O.T. bring to their entrepreneur members. Carol also shared some great success stories and highlighted how the B.O.T. continues to evolve so that they are always relevant for entrepreneurs.

If you are evaluating what combination of online/offline professional groups will help you succeed, listen to BusinessCast episode #114, Success by Association.

Also check out the following BusinessCast podcast episodes, where Robert and I gather stories from the leaders of some of the most popular Canadian entrepreneur-focused business groups:

Episode #111 – Canadian Association of Women Executives and Entrepreneurs

Episode #104 – LinkedIn Groups

Episode #94 - Canadian Franchise Association

Episode #85 – Canadian Federation of Independent Business

Remember: Subscribe to the BusinessCast Podcast at iTunes

Massive Technology Show

Like many entrepreneurs, Robert and I are avid technology enthusiasts. Listeners will no doubt remember some of the many BusinessCast Podcasts where we’ve dug deeply into the latest and greatest technologies that increase business productivity and efficiencies.

So, we’re thrilled that the Massive Technology Show is coming to Toronto later this week! And, just like we are at many entrepreneur-focused events, we’re official members of the media for this tradeshow and conference.

The Massive Technology Show promises to be entertaining as well as highly informative. But, more importantly, you’ll get a glimpse of technologies that you’ll be using in your business over the next few years. Here’s a great opportunity to get a jump on your competition — whether you’re feeding that “inner technology geek” or not. See you there!

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business. Send your note to Robert@businesscast.ca.

Subscribe to the BusinessCast Podcast at iTunes

Kijiji – An Entrepreneur Story Within eBay

We know that entrepreneurship is an unquenchable thirst that provides focus, energy and purpose. But, can it really be sustained inside a company that has grown to be wildly successful?

You bet! In BusinessCast #102, we spoke to Senior Marketing Manager, Eric Pierni at Kijiji, an eBay company. He shares with us just how the spirit and discipline of entrepreneurship thrives within Kijiji — one of Canada’s outstanding online success stories.

It turns out that the entrepreneurial approach that gave rise to Kijiji is also the secret to its continued and future success. Eric’s passion and approach is inspirational. You can find out more about how you can apply Kijiji.ca ‘s formula for success when Eric presents at the upcoming eMetrics Summit.

A special thanks to Wendy Vincent at c2e.ca for connecting us with Eric.

Don’t forget to enter the contest to win a Blackberry Bold!

Subscribe to the BusinessCast Podcast at iTunes

Franchise Comes Alive

At the BusinessCast podcast, we bring practical, real-life business lessons from entrepreneurs to other entrepreneurs — so that everyone can be more successful.

And, its because of this commitment to the entrepreneur community that Robert and I were invited to be official members of the Media  for the Canadian Franchise Association’s Franchise Show.

It was truly evident by the tremendous turnout and enthusiasm at the show that entrepreneurs of all ages and experiences do indeed recognize that the franchise business model is a viable and highly desirable option in this soft economy. Why? Because: the franchise model saves time and expense that every entrepreneur spends on creating and honing a system that is profitable.

In BusinessCast podcast episode 97 – Franchising for Entrepreneurs – Live! among the most compelling franchisors we spoke to were:

Aarons Rents – This relatively unknown brand of rent-to-own furnishings and equipment in Canada is poised for explosive growth. In fact, it’s one of those businesses that will flourish in soft economies. They’ve had some Canadian franchisees reaching break-even points in record time! Doug Warren, Director of Franchising, tells us of some inspiring successes!

Fast Signs — A business-to-business franchise, this franchise is a salesperson’s dream. If you’re a natural people-person and enjoy networking, selling and building a strong presence in a community (c’mon let’s face it there are a lot of you out there), then listen carefully to our discussions with Brian Wieters, Director of Franchising.

Cobs Bread – A new and fast-growing franchise, this business is perfect for you if you want to build and/or apply your skills in managing people as well as rolling-up your sleeves! John Gilson, Director of Franchising gives us a peek.

We spoke to franchisors, franchisees as well as those looking to get a better understanding of how this model could work for them. The CFA had some great resources — including free seminars and ‘Ask the Expert’ sessions. Even if you’re not sure how franchising may fit into your professional career, check other CFA events! You’ll learn some useful business nuggets just by chatting with other successful entrepreneurs just like you!

Don’t forget to enter the contest to win a Blackberry Bold!

Remember: Subscribe to the BusinessCast Podcast at iTunes

Email Marketing Bootcamp – Part 2

Email Marketing…the Right Way!

In BusinessCast podcast episode #93 Email Marketing for Entrepreneurs – Bootcamp Part 1 our guest Matthew Vernhout, email guru and voice behind the authority EmailKarma.net spelled out how entrepreneurs — of all sizes and across industries — can develop email marketing campaigns that truly work. In Email Marketing for Entrepreneurs – Bootcamp Part 1 Matthew addressed:

  • The key players involved in email marketing campaigns
  • How to establish relevant and measurable goals
  • How to build and grow your database of email subscribers

Now in Email Marketing for Entrepreneurs – Bootcamp Part 2, Matthew addresses the final stages of any profitable and effective email marketing campaign:

  • Ensuring that email actually arrives after you send it
  • Getting your emails opened
  • Ensuring your email is acted upon
  • Measuring success and improving follow up campaigns

This bootcamp series is an absolute must for any entrepreneur wondering when/how to leap into or optimize their email marketing.

BTW, have you listened to BusinessCast episode #94 — Franchising for Entrepreneurs? Robert and I chatted with Lorraine McLachlan, President and CEO of the Canadian Franchise Association (www.cfa.ca). Lorraine shares an insight into this effective and potentially recession-proof business model.

Be sure to join us at the CFA’s Canadian Franchise Show on February 21 and 22. We’ll be at the show gathering compelling stories, lessons and insights for you from franchisors and franchisees.

Don’t forget to enter the contest to win a Blackberry Bold!

Remember: Subscribe to the BusinessCast Podcast at iTunes

Franchising for Entrepreneurs

As an entrepreneur, you eat, drink and sleep your business. It’s your passion — it keeps you going; it keeps you exploring; it keeps you growing.

So, it shouldn’t be any surprise that many entrepreneurs, just like you — somewhere in their business lifetime — tip their toes into franchising, either as a franchisee or a franchisor. Why? Because it can be a very effective method for:

  • Trying another type of business;
  • Investing in a proven brand;
  • Generating new or additional sources of revenue; and
  • Building lifelong business relationships.

It’s for these reasons that in BusinessCast podcast episdode #94 — Franchising for Entrepreneurs – Robert and I sat down with Lorraine MacLachlan, the President and CEO of the Canadian Franchise Association (CFA). Lorraine leads a team of dedicated professionals who share a core value with all of the BusinessCast podcast guests and loyal listeners: they want to see entrepreneurs succeed!

As a result, the CFA provides some great resources to help you determine if, when and how franchising is right for you.

Make sure you check out some of the CFA’s current research and publications and join us at the Canadian Franchise Show on February 21 and 22.  As recognized members of the business media, we’ll be gathering real-life stories ‘live’ at the show and sharing them with you.

BTW, keep an ear open for our podcast in two weeks (February 14), we’ll be hosting Email Marketing for Entrepreneurs – Bootcamp — Part 2. Matthew Vernhout, the email marketing guru from emailkarma.net will be back. Matthew will share practical tips to get your email successfully delivered, opened, acted upon and measured. Email Marketing for Entrepreneurs – Bootcamp — Part 1 was a huge hit! So, you won’t want to miss out on the additional insights that will ensure the success of your future email marketing campaigns.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Email Marketing Bootcamp Part 1

Email is part of every entrepreneur’s life. But, email marketing remains a mystery for most. Why? Because to do it cost-effectively and to achieve the right business objectives has become increasingly complex. That’s where our guest comes in…

In BusinessCast podcast episode #93 Email Marketing for Entrepreneurs – Bootcamp Part 1 our guest Matthew Vernhout, email guru and voice behind the authority EmailKarma.net spells out how entrepreneurs — of all sizes and across industries — can develop email marketing campaigns that truly work. In Email Marketing for Entrepreneurs – Bootcamp Part 1 Matthew addresses:

  • The key players involved in any successful email marketing campaign
  • How to establish relevant and measurable goals
  • How to build and grow your database of email subscribers

In a few weeks, Matthew will be back to address the final stages of any profitable and effective email marketing campaign. So, in Email Marketing for Entrepreneurs – Bootcamp Part 2, Matthew discusses how entrepreneurs can optimize their campaigns by:

  • Ensuring that email actually arrives after you send it
  • Getting your emails opened
  • Ensuring your email is acted upon
  • Measuring success and improving follow up campaigns

You’ll enjoy this, our first ‘bootcamp’ series because it mixes some high-level approaches and some practical to-do’s — all of which will help your email marketing campaigns work better for you. Chances are you’ll also be inspired by Matthew because he shares our philosophy of business which is: “by sharing best practices and tools, every entrepreneur wins!”

Make sure that you listen to next week’s episode as well — particularly if you’ve ever thought about franchising your business or investing in a franchise. Robert and I chat with Lorraine MacLachlan, President and CEO of the Canadian Franchise Association (www.cfa.ca). Lorraine brings passion and excitement to the topic of franchising. And, the timing couldn’t be better because the CFA is hosing the Canadian Franchise Show on February 21 and 22. FYI, Robert and I will be at the show gathering compelling stories, lessons and insights for you from franchisors and franchisees.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Building the Future

Robert and I refrain from predicting the future. However, we do go on record to identify the topics that we will be tackling in upcoming episodes of the BusinessCast Podcast. And, that’s what BusinessCast Podcast episode #90 is all about — a summary of upcoming topics.

Of course, we’ll dig deep into relevant issues that face all entrepreneurs across all business areas such as marketing, operations, human resources, sales, technology and finance.

This year, we’ll also delve into some new areas such as industry-specific issues/opportunities and key trends.

And, we’ll also be conducting interviews with high-profile entrepreneurs and authors as well as attending entrepreneur-focused events.

Finally, we know that entrepreneurs have been using the BusinessCast Podcast at “lunch and learns” to encourage discussion and stimulate creativity — with all levels of management and staff. If you want us to lead or attend such sessions, contact Robert at Robert@BennettGold.ca.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Social Media/Networking Event: Sept. 29, 2008

Over the years, The Society of Internet Professionals (S.I.P.) in Toronto, Canada has built a reputation for hosting practical ‘how to’ events that help small business entrepreneurs, leaders and managers leverage the power of the Internet — for purposes of promotion, business development, increasing operational efficiencies, etc.

Next month, S.I.P. will be hosting The Business Face of Social Networking - which elaborates on one of the most popular topics explored on the BusinesCast Podcast blog over the last few weeks: Social Media/Networking.

More information on The Society of Internet Professionals.

Remember: Subscribe to the BusinessCast Podcast at iTunes

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