Buying Technology To Help Your Business Grow

A few weeks ago in BusinessCast 109 — I.T. Support for Entrepreneurs – Robert and I got the “low down” on the best ways of selecting and working with a competent I.T support professional. After all, all entrepreneurs require technologies to work 24/7.

But, here’s a critical technology question that many entrepreneurs have trouble answering: “Are we evaluating, purchasing and integrating our technologies in ways that ensure it is allowing us to focus on our business — rather than on our business technologies?

So, in BusinessCast #124 — Buying Technology — Robert and I sat down with Marco Nalli from technology innovator and leader Samsung. Marco has an enviable track record as an expert who helps entrepreneurs negotiate the minefield of purchasing technology so that it effectively balances short- and long-term investments, opportunity costs and business goals.

Listen to BusinessCast #124 — Buying Technology — to hone the processes you use to  evaluate, purchase and integrate your technologies. That means you’ll keep your attention where it belongs…growing your business.

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Smart Book Smarts — Key Entrepreneur Resources

Every year a slew of business books arrive in stores claiming to help entrepreneurs become more successful. But which books are really going to help you tackle your short- or long-term challenges?

Since Robert and I are always searching online/offline for resources that are truly practical and relevant for entrepreneurs, in BusinessCast episode #122 — Smart Book Smarts – we review three books that effectively address some of the most common and critical entrepreneur challenges.

The books we review in this episode are the following:

1) Selling to the C-Suite. What Every Executive Wants You to Know About Successfully Selling to the Top;

2) The Inspiring Leader. Unlocking the Secrets of How Extraordinary Leaders Motivate; and

3) Upstarts. How Gen Y Entrepreneurs Are Rocking the World of Business.

Listen to BusinessCast episode #122 — Smart Book Smarts to get a flavour of these resources and decide for yourself which one(s) are most appropriate for you.

A special thanks to McGraw Hill who graciously provided these leading-edge entrepreneur resources.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Entrepreneurs — In Action

Robert and I are always looking to identify events that help entrepreneurs succeed. Given that there is such an array of online and offline activities, it’s difficult for any entrepreneur to know which events and forums are truly worth their time.

That’s why we’re so pleased to have been invited to be official media guests for the 7th Annual Business Networking Night. The event has become one of the most worthwhile and fun evenings for up-and-coming business leaders in the City. In BusinessCast #121 – Robert and I captured the energy and enthusiasm from the event — organized by Toronto’s leading business networking facilitator, Jennifer Beale.

While at the event, we spoke to dozens of entrepreneurs and asked them two key questions:

  1. What is their biggest business challenge today; and
  2. How are they overcoming that challenge.

Listen to BusinessCast #121 and tap into the secrets behind how entrepreneurs are successfully tackling today’s most difficult challenges.

BTW, we’ve just added a new title to our ever-growing library of books — available for any of our listeners at no charge. The new book: “Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business.”

Remember: Subscribe to the BusinessCast Podcast at iTunes

Guy Kawasaki — Serial Entrepreneur

Energy. Passion. Commitment. Entrepreneurs bring a never-ending amount of these qualities to their businesses — regardless of the industry, the size of the company or the age of the business. But, here’s what’s truly astonishing: while you might expect the day-to-day challenges and pitfalls of leading a business to erode these qualities in fact, the opposite happens.

Dipping into a deep pool of determination and enthusiasm is particularly true in the case of serial entrepreneurs — that special breed of entrepreneur that is hard-wired to continually innovate, challenge themselves as well as challenge conventional ways of doing business . That’s why in BusinessCast podcast #120 Robert and I sat down with one of the World’s best known and most successful serial entrepreneurs: Guy Kawasaki.

Guy is known the World over for launching successful businesses, funding successful business ventures and authoring practical and insightful books to boost entrepreneurs’ success. While Guy’s latest book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition may seem like it’s trying to be all things to all business owners/leaders, it certainly is filled with advice and tools that make it a valuable reference book for entrepreneurs.

Listen to BusinessCast podcast #120 and get a glimpse into the mind of a serial entrepreneur with an enviable track record — as Guy shares some of his approaches and secrets.

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Penetrating New Markets

One of the most exciting times in any entrepreneur’s business life is when they successfully penetrate new markets. Of course, “new markets” can mean a different segment, a different industry, a different geographic region, etc. But, whatever the focus, the key to success is applying discipline — but, where to begin?

To answer this question, for BusinessCast podcast episode #119 — Penetrating New Markets – Robert and I sat down with Tony Lourakis, CEO of Markham-based, Complete Innovations. Tony shares his insights about how, in under nine years, he has successfully taken an innovative niche business into new markets. At the same time, Complete Innovations has earned accolades such as being named in the Profit Hot 50 and the Profit 100.

Listen to BusinessCast podcast episode #119 — Penetrating New Markets – and you’ll gain practical insights on how and when you can penetrate your next new market!

A special thanks to Victoria Freeman at High Road Communications for introducing us to Tony.

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Business Trends – Part One

Successful entrepreneurs are always harnessing the latest technologies and processes to ensure that their business is as focused and efficient as possible. This requires entrepreneurs to constantly be on the lookout for broad trends (e.g. political, social, demographic) as well as industry-specific trends (e.g. market receptivity, competitors, access to resources and required skills).

So, in BusinessCast podcast episode 115 — Business Trends — Part One — we take up the discussion of the importance of trends with Sacha Ghai. Sacha is a Partner at McKinsey & Co — which is one of the world’s leaders in helping companies develop/improve their strategies, technology and operations.

In future episodes, Robert and I will also drill down with other experts on the trends that will have the greatest on entrepreneurs and their success.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Keeping Entrepreneurs Digitally Connected

Entrepreneurs are constantly looking for practical ways to hone their marketing skills and improve marketing results. And, in today’s world that means leveraging digital marketing strategies, tools, resources, trends, events and insights — whatever business you’re in. But, with so many sources online  — often very self-serving — the question for time-pressed entrepreneurs is: “Where can you get the straight goods”?

We ‘tip our hat’ to the folks at One Degree.  The blog bills itself as “the inside scoop on digital marketing and social media for Canadian marketers“. But, the information is presented so well and without pretense that it is an excellent resource for all entrepreneurs. That’s why it’s become one of Canada’s most-respected and widely resourced marketing blogs!

Since One Degree is such a great complement to the BusinessCast podcast, every so often, we’re going to start highlighting some of the key insights that you can find there.  Enjoy!

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Success by Association

Over the last several months, Robert and I have been identifying those things that are common to Canada’s most successful entrepreneurs. So, we’ve been spending time where entrepreneurs ‘hang out’ to gather key business insights, exchange ideas with influencers and secure resources. And, it turns out, not surprisingly, that successful entrepreneurs ‘hang out’ with specific business groups.

So, in BusinessCast episode #114, Success by Association, we focused on one of Canada’s most well-known groups — The Toronto Board of Trade(B.O.T.) — that shares our passion for ensuring entrepreneurs’ success.

We sat down with Carol Wilding, President and CEO, to uncover the value that groups like the B.O.T. bring to their entrepreneur members. Carol also shared some great success stories and highlighted how the B.O.T. continues to evolve so that they are always relevant for entrepreneurs.

If you are evaluating what combination of online/offline professional groups will help you succeed, listen to BusinessCast episode #114, Success by Association.

Also check out the following BusinessCast podcast episodes, where Robert and I gather stories from the leaders of some of the most popular Canadian entrepreneur-focused business groups:

Episode #111 – Canadian Association of Women Executives and Entrepreneurs

Episode #104 – LinkedIn Groups

Episode #94 - Canadian Franchise Association

Episode #85 – Canadian Federation of Independent Business

Remember: Subscribe to the BusinessCast Podcast at iTunes

Greening Your Business…For Business

Greenyour business?  Why should you? After all, you’re busy dealing with day-to-day business challenges in the middle of a soft economy. Do you really have time to be thinking “green“? What’s the payback? Will it really matter to your top line or to your bottom line?

Well, “greening” your business means a host of different things to different people. So, in BusinessCast Podcast episode #112 – Greening Your Business — we sat down to get a perspective on greening from an entrepreneur who has a strong track record of successfully implementing green practices. Rob Grand, the President of Grass Roots Store has a relevant perspective for all entrepreneurs. For the better part of 15 years, Rob has worked through the various ways that businesses can become more green. In so doing, he’s weeded through the hype and chosen strategies that have seen his business grow its customer base, its revenues, its brand and achieve operational efficiencies.

If you’ve ever wondered about the value of greening your business, listen to BusinessCast Podcast episode #112.

Here are some additional resources to help you to determine if, when and how you should green your business:

  • A carbon footprint calculator that allows you to play out various scenarios regarding the impact of items such as servers, travel, facilities, etc.

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The “Entrepreneur and the Netbook”: The Checklist Episode

Netbooks are all the rage. But, are they right for entrepreneurs? And, are they right for entrepreneurs, now? They certainly can be when entrepreneurs apply a disciplined approach when searching, evaluating and comparing this leading-edge type of business tool.

In BusinessCast Podcast 109a – “The Entrepreneur and the Netbook”, we go through the key criteria that all entrepreneurs should use when considering a netbook as well as identify a handful of key free resources.

After listening to BusinessCast Podcast 109a – “The Entrepreneur and the Netbook”, you will have the tools you need to make sure that the netbook you choose is right for you and your business!

And, in case you can’t wait to find out which netbook we chose at the BusinessCast Podcast– have a peek at the Samsung N-110.

Subscribe to the BusinessCast Podcast at iTunes

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