Penetrating New Markets

One of the most exciting times in any entrepreneur’s business life is when they successfully penetrate new markets. Of course, “new markets” can mean a different segment, a different industry, a different geographic region, etc. But, whatever the focus, the key to success is applying discipline — but, where to begin?

To answer this question, for BusinessCast podcast episode #119 — Penetrating New Markets – Robert and I sat down with Tony Lourakis, CEO of Markham-based, Complete Innovations. Tony shares his insights about how, in under nine years, he has successfully taken an innovative niche business into new markets. At the same time, Complete Innovations has earned accolades such as being named in the Profit Hot 50 and the Profit 100.

Listen to BusinessCast podcast episode #119 — Penetrating New Markets – and you’ll gain practical insights on how and when you can penetrate your next new market!

A special thanks to Victoria Freeman at High Road Communications for introducing us to Tony.

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Green Business Trends: Ensuring Business Sustainability

Robert and I have always supported entrepreneurs like you in your quest for success. That invariably means creating a sustainable business  — one that is capable of ensuring wealth for investors,  fulfillment for employees and value for customers/clients and the community.  Over the last few years, sustainable has also come to take on another meaning: being respectful of the environmental impact and resources required to keep a business profitable.

Focusing on this new dimension, environmental sustainability,  for BusinessCast episode #118,  Robert and I sat down with Rob Colman — Senior Editor of Green Business magazine. Rob shares with us what he sees are the latest trends in “greening businesses” and the opportunities that presents for entrepreneurs like you.

At the same time, if you’re wondering if, when and how you should integrate environmentally sustainable practices into your business, also check out BusinessCast #112 — Greening Your Business where Rob Grand, President of Grass Roots Stores shares his practical insights.

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Looking after Your Wealth

We’ve all seen businesses rise and fall. But, why do some businesses implode while others flourish? We’re fascinated to find the different answers to this question which has perplexed entrepreneurs since the onset of commerce. That’s why Robert and I are constantly exploring the critical components and conditions that make entrepreneurs and their businesses succeed.

It turns out that one of the fundamentals to determining success or failure hinges on an often unspoken assumption: entrepreneurs equate business success with their wealth. But, what happens when that isn’t the case? What happens when an entrepreneur’s long-term wealth is hampered by their very own life’s work (i.e. their business)?

In BusinessCast #117 — Family. Business. And, Wealth – Robert and I explore how entrepreneurs can ensure long-term wealth by sitting down with Thomas Deans, author of the widely-acclaimed book: Every Family’s Business. Thomas takes a truly practical — and sometimes controversial — approach to ensure that entrepreneurs can build and sustain the wealth they’ve worked so hard to build…even if that means drastically changing their relationship with the business that’s been in their family for generations. While that might sound sacreligious to many, his disciplined approach and rationale is a wake-up call to every entrepreneur.

Whether you’re managing a family business, selling a family business, investing in a family business or purchasing a family business, you’ll want to listen to Thomas’ insights in this episode of the BusinessCast podcast.

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More Free Business Resources

Robert and I are constantly gathering and sharing useful business resources with BusinessCast podcast listeners. For example, last month, we gave away a Blackberry Bold to an intrepid entrepreneur in our Entrepreneur Be Bold!” contest.

And, we’re always adding to our library of practical business books. In fact, recently, we added several new titles including:

  • Business Lessons from the Edge – Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business
  • Digital Strategies for Powerful Corporate Communications
  • Financial Statements Demystified
  • Click: Ten Truths for Building Extraordinary Relationships
  • Fearless Leadership
  • Winning Sales Letters
  • Every Family’s Business – 12 Common Sense Questions to Protect Your Wealth
  • Turn Small Talk Into Big Deals

To get any of these free resources,  just send a note to robert@BusinessCast.ca.

Later this week, we’ll be posting an interview with Tom Deans, author of Every Family’s Business. Because this book is focused, practical, easy-to-read and truly universal, it’s become  a “BusinessCast Essential” book — that is, a critical resource that we believe all entrepreneurs should spend time with. Tom takes a fascinating, controversial and unique approach to ensure that every entrepreneur — buying or selling a family business — can retain wealth.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Business by Inspiration – Part One

Every successful entrepreneur eats, breathes and sleeps their business. But, what keeps entrepreneurs constantly growing and striving for greatness? It’s rarely as simple as a desire for money or notoriety. Rather, it’s usually some intangible and perpetual pool of inspiration. When that source of inspiration is coupled with the ability to harness core business disciplines the outcome is, well…inspirational!

When we sat down with Jennifer Beale, public relations and networking professional, for BusinessCast episode #116 we clearly saw the outcome of her inspiration. At the same, her success reveals some  important business lessons that will truly inspire and direct every entrepreneur.

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Business Trends – Part One

Successful entrepreneurs are always harnessing the latest technologies and processes to ensure that their business is as focused and efficient as possible. This requires entrepreneurs to constantly be on the lookout for broad trends (e.g. political, social, demographic) as well as industry-specific trends (e.g. market receptivity, competitors, access to resources and required skills).

So, in BusinessCast podcast episode 115 — Business Trends — Part One — we take up the discussion of the importance of trends with Sacha Ghai. Sacha is a Partner at McKinsey & Co — which is one of the world’s leaders in helping companies develop/improve their strategies, technology and operations.

In future episodes, Robert and I will also drill down with other experts on the trends that will have the greatest on entrepreneurs and their success.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Keeping Entrepreneurs Digitally Connected

Entrepreneurs are constantly looking for practical ways to hone their marketing skills and improve marketing results. And, in today’s world that means leveraging digital marketing strategies, tools, resources, trends, events and insights — whatever business you’re in. But, with so many sources online  — often very self-serving — the question for time-pressed entrepreneurs is: “Where can you get the straight goods”?

We ‘tip our hat’ to the folks at One Degree.  The blog bills itself as “the inside scoop on digital marketing and social media for Canadian marketers“. But, the information is presented so well and without pretense that it is an excellent resource for all entrepreneurs. That’s why it’s become one of Canada’s most-respected and widely resourced marketing blogs!

Since One Degree is such a great complement to the BusinessCast podcast, every so often, we’re going to start highlighting some of the key insights that you can find there.  Enjoy!

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