Buying Technology To Help Your Business Grow

A few weeks ago in BusinessCast 109 — I.T. Support for Entrepreneurs – Robert and I got the “low down” on the best ways of selecting and working with a competent I.T support professional. After all, all entrepreneurs require technologies to work 24/7.

But, here’s a critical technology question that many entrepreneurs have trouble answering: “Are we evaluating, purchasing and integrating our technologies in ways that ensure it is allowing us to focus on our business — rather than on our business technologies?

So, in BusinessCast #124 — Buying Technology — Robert and I sat down with Marco Nalli from technology innovator and leader Samsung. Marco has an enviable track record as an expert who helps entrepreneurs negotiate the minefield of purchasing technology so that it effectively balances short- and long-term investments, opportunity costs and business goals.

Listen to BusinessCast #124 — Buying Technology — to hone the processes you use to  evaluate, purchase and integrate your technologies. That means you’ll keep your attention where it belongs…growing your business.

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Penetrating New Markets

One of the most exciting times in any entrepreneur’s business life is when they successfully penetrate new markets. Of course, “new markets” can mean a different segment, a different industry, a different geographic region, etc. But, whatever the focus, the key to success is applying discipline — but, where to begin?

To answer this question, for BusinessCast podcast episode #119 — Penetrating New Markets – Robert and I sat down with Tony Lourakis, CEO of Markham-based, Complete Innovations. Tony shares his insights about how, in under nine years, he has successfully taken an innovative niche business into new markets. At the same time, Complete Innovations has earned accolades such as being named in the Profit Hot 50 and the Profit 100.

Listen to BusinessCast podcast episode #119 — Penetrating New Markets – and you’ll gain practical insights on how and when you can penetrate your next new market!

A special thanks to Victoria Freeman at High Road Communications for introducing us to Tony.

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Business Trends – Part One

Successful entrepreneurs are always harnessing the latest technologies and processes to ensure that their business is as focused and efficient as possible. This requires entrepreneurs to constantly be on the lookout for broad trends (e.g. political, social, demographic) as well as industry-specific trends (e.g. market receptivity, competitors, access to resources and required skills).

So, in BusinessCast podcast episode 115 — Business Trends — Part One — we take up the discussion of the importance of trends with Sacha Ghai. Sacha is a Partner at McKinsey & Co — which is one of the world’s leaders in helping companies develop/improve their strategies, technology and operations.

In future episodes, Robert and I will also drill down with other experts on the trends that will have the greatest on entrepreneurs and their success.

Remember: Subscribe to the BusinessCast Podcast at iTunes

The “Entrepreneur and the Netbook”: The Checklist Episode

Netbooks are all the rage. But, are they right for entrepreneurs? And, are they right for entrepreneurs, now? They certainly can be when entrepreneurs apply a disciplined approach when searching, evaluating and comparing this leading-edge type of business tool.

In BusinessCast Podcast 109a – “The Entrepreneur and the Netbook”, we go through the key criteria that all entrepreneurs should use when considering a netbook as well as identify a handful of key free resources.

After listening to BusinessCast Podcast 109a – “The Entrepreneur and the Netbook”, you will have the tools you need to make sure that the netbook you choose is right for you and your business!

And, in case you can’t wait to find out which netbook we chose at the BusinessCast Podcast– have a peek at the Samsung N-110.

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Your Brand: “Entrepreneur” — A National Perspective

Robert and I speak with international authors, experts and innovators — sharing advice that helps entrepreneurs become more successful. But, what often goes unsaid is that part of every entrepreneur’s success stems from the strength, reach and consistency of the brand “entrepreneur”. If you describe yourself, or more importantly, if others label you as an entrepreneur — you get branded with a series of very specific skills, characteristics and motivations. That’s why we’re always keeping an eye open for how entrepreneurs are branded, individually and collectively.

So, in BusinessCast Podcast #107 we chatted with Maclean’s Magazine’s National Editor, Andrew Coyne.  Maclean’s Magazine is Canada’s only national weekly current affairs magazine and Andrew is one of a few people with a good sense for the pulse of the Nation. So it seemed only fitting to gather his “take” on entrepreneurs, the importance of entrepreneurs to our economy and the challenges facing entrepreneurs today.

Among his reflections, Andrew highlights examples and key sources of innovation — including Tesla Motors – and blogs/podcasts like the BusinessCast!

Listen to BusinessCast Podcast #107 and you’ll get a picture of how you, and all entrepreneurs, come across to the rest of Canada.  To read more from Andrew Coyne, check out his insightful blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business. Send your note to Robert@businesscast.ca.

Subscribe to the BusinessCast Podcast at iTunes

Making the Most of Common Networking Scenarios

A few months ago, Robert and I chatted with networking guru and internationally acclaimed author of Smart Networking, Liz Lynch. We loved her book because of its honest, straight-forward and practical guidelines to help entrepreneurs create and take advantage of networking opportunities. Well, it turns out that so many BusinessCast Podcast listeners enjoyed Liz that we invited her back!

In BusinessCast Podcast #105, we play out three of the most common networking scenarios; the ones that all entrepreneurs find themselves in at one time or another. Liz effectively tackles all three head-on providing practical insights to make the most of each situation.

And, if you’re like most BusinessCast Podcast loyal listeners and can’t get enough of practical advice about networking, listen to our first interview with Liz about her book, Smart Networking.

Finally, in her book, Smart Networking Liz speaks about the growing use of LinkedIn. If you’re considering this online networking tool or want to learn about how to optimize its use, check out our recent interview with Doyle Slayton a LinkedIn expert.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Leveraging LinkedIn – Online Networking for Entrepreneurs

More and more entrepreneurs are jumping on LinkedIn – which is one of the most popular online/social networking tools. But, to what end? So, Robert and I dig into this question.

In BusinessCast #104 – Getting Linked In, we speak with Doyle Slayton who has done a terrific job at using LinkedIn to build his professional profile. Doyle shares some of his experiences of how he’s used the LinkedIn to successfully build the “SalesBlogcast Group” to be one of the largest, fastest growing, most focused and user-friendly resources on LinkedIn.

Whether you’re new to LinkedIn or are an experienced user, here are some useful LinkedIn- related resources:

1) Why Use LinkedIn – This often quoted Guy Kawasaki article is ususally mislabelled “How to use LinkedIn” but really answers the question “why this tool can be useful”. So, while it doesn’t give you any hands-on insights, it still is worthwhile reviewing to determine whether LinkedIn is right for you. For those entrepreneurs who want some more background, here’s a source that prides itself on being the “unofficial source for all things LinkedIn“.

2) Who is on LinkedIn anyway? Here’s a PowerPoint presentation that gives an overview of the demographics of LinkedIn users.

3) Thinking about using LinkedIn to build your business and business network? You’re not alone. While there are thousands of articles that chip away at how to answer this question, here’s one that provides some good hands-on advice.

After listening to Doyle’s passion in BusinessCast #104 – Getting Linked In, you’ll likely want to check out and sign-up to his thriving SalesBlogcast Group or his SalesBlogcast blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

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