Good Deeds that Drive Business – Part 1

You (and your business) are part of many communities. So, it’s only natural that you’d want to contribute to the well being of a community. But, in these tough economic times, it’s often tough to get your head around the idea of “giving back”. The reason is simple: you want to ensure the longevity and growth of your business and something tells you that “giving” doesn’t actually sound like it’s going to help your business goals.

But the truth is that “giving” can be a very powerful – and rewarding – way of actually ensuring your business’ success.

In show #63 – Good Deeds that Drive Business – Robert and I discuss the business importance of supporting worthy causes with our guest Shanan Spencer-Brown the Executive Director of Kinark Foundation (www.kinark.on.ca).

 

We address: 

  • Why entrepreneurs should give to their chosen causes/organizations
  • What expectations about return-on-investment entrepreneurs should have before “giving”
  • What entrepreneurs should have in-place prior to giving to their chosen causes/organizations

After listing to this episode, chances are you’ll want to make sure that you include “giving strategies” into your business sooner rather than later!

 

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