Ensure Your Next Sale: Understand Your Buyer

At one time or an other, every entrepreneur asks him/herself the following question: “What incentive should we use to increase sales?

In the upcoming episode of the BusinessCast podcast (show #68 – Incentives that Sell), Robert and I provide some practical guidelines for developing and offering incentives that leverage your buyers’ state-of-mind.

Some of the issues we cover include:

  • When to use incentives (from the business’ perspective)
  • When to take advantage of incentives (from the buyer’s perspective)
  • The core elements of incentives
  • Issues to work through during incentive planning
  • The risks of offering incentives

BusinessCast podcast episode #68 – Incentives that Sell – will be posted this week. Listen and get inspired!

Remember: Subscribe to the BusinessCast Podcast at iTunes

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: