It’s the first of the month. And, we’re launching a new feature – a Monthly Resource Update.
Robert and I will cut through the clutter of purely self-promotional materials/resources aimed at entrepreneurs and small/medium-sized business owners. We know your time is precious and that when you do devote time to improving your business, you need resources that provide real insight – i.e. not hype and not sales pitches.
So, on the first of every month, we highlight a very select handful of books, summaries, soundbites, videos, blogs, articles and tools that provide practical business insights. These are sources that we discovered as we prepared the previous month’s podcasts and blog entries.
Of course, let us know what you think of these resources and tell us some of the resources you’ve discovered.
By the way, please note that we do not receive any money from recommending these resources.
Resources For Developing Memorable Marketing Materials for Your Company
- Made to Stick – Book by Chip Heath & Dan Heath
- The User is Always Right: A Practical Guide to Creating and Using Personas for the Web – Book by Steve Mulder with Ziv Yaar
Resources For Building the Profile of Your Company
- The New Rules of Marketing & PR – Book by David Meerman Scott
- One Degree – One of Canada’s leading marketing blogs
Resources For Increasing Sales
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures – Book by Dan Roam
Filed under: Growth, Marketing, Online Marketing | Tagged: Blogs, Entrepreneur, Marketing, Personas, Public Relations, Reputation, Resources, Revenues, Sales, Social Media, Summaries, Videos, Websites |