Every entrepreneur instinctively understands the power of good stories.
In fact, chances are you’ve been inspired by a compelling story. Furthermore, the fact that you’re succeeding as an entrepreneur demonstrates that you, or one of your team, have some ability to tell stories.
The truth is that a good story can inspire your staff or capture the imaginations of prospects and customers. Well-told stories shape how people think about you and your brand. And, stories — when originating from the right source — told at the right time and to the right audience, can spur dramatic action.
Here are a few resources to help you hone your story-telling skills:
In a few weeks, Robert and I will devote a special BusinessCast podcast episode on ways to help you become a more effective story teller.