Secret Marketing Tool: Your Job Postings

Entrepreneurs have often told Robert and me that they are constantly on a ‘recruitment drive to hire good people’ and get them productive as soon as possible. That’s why Robert and I devoted an episode of the BusinessCast podcast to what entrepeneurs should/can do in order to get new candidates and get them ‘up and running’.

But, in addition to attracting and retaining your next potential employee, your advertised job description — which is very often the only tool an entrepreneur invests in when recruiting — also sends very strong messages to your next customers!

So, make sure that whatever job description you develop also answers — either implicitly or explicitly — the following questions:

  • What makes your organization unique?
  • Why would someone choose to work with your organization over your competitors?
  • What is the personality of your company?
  • What is exciting about your company?

Other things to keep in-mind:

  • The job description should be professionally written, designed and layed out.
  • You should be comfortable with the reputation of the online/offline publication in which you place your job description.
  • Your job description also reveals your potential growth plans for competitors.
  • Your job description may be monitored (and copied) by competitors.
  • Your job description should be memorable and positive.

Because of these marketing-related issues, think of any job description you have posted as just as important as any ad that talks about your brand, your products and your services. In fact, given the various audiences that will review the ad — existing customers, prospects, suppliers, potential employees and potential investors — your job postings are secret and very powerful marketing tools.

Make sure you check out the BusinessCast Podcast ‘Blog Review’ Episode where we outline how you can get some practical business – books for free!**

Remember: Subscribe to the BusinessCast Podcast at iTunes


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