In BusinessCast podcast episode #92 – Networking for Entrepreneurs, Robert and I interviewed the inspiring networking guru and author of Smart Networking, Liz Lynch. She shared some of the background and core lessons that can be found in her book. But, do we think that her book is going to become the new networking benchmark? Short answer: yes!
Here’s a rapid book evaluation and review which outlines why this is an important resource for any busy entrepreneur looking for practical tools they can use in the short- and long-term. Specifically, Smart Networking:
1) Identifies and addresses the most common obstacles to effective networking. For the most part, these obstacles are ways that people feel about — and therefore approach — networking. Smart Networking addresses these mental blocks head-on rather than avoiding or ignoring them. This is a refreshing approach that will appeal to anyone who hesitates with the prospect of networking (pgs 11-32).
2) Succinctly outlines a straight forward approach to ensuring networking success: be found, be personable and be credible. This foundation may sound simplistic but, the reality is that everyone can build on at least one of these principles (pgs 33-44).
3) Provides practical and foundation-setting tools that can be used by every current or budding entrepreneur regardless of industry (pgs 45-62).
4) Identifies actionable strategies that entrepreneurs can implement based on their own skills, willingness, availability and budgets (pgs 63-119).
5) Addresses available online tools and communites as a method to optimize networking efforts and results (pgs 120-164).
6) Outlines a realistic and measurable networking plan (pgs 165-177).
Bottom Line for Entrepreneurs: Smart Networking is a critical networking tool — ideal for those who want to begin or hone their networking activities. Also, check out Liz’s site which complements the book with tools including an initial (and free) self-assessment.
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