Your Brand: “Entrepreneur” — A National Perspective

Robert and I speak with international authors, experts and innovators — sharing advice that helps entrepreneurs become more successful. But, what often goes unsaid is that part of every entrepreneur’s success stems from the strength, reach and consistency of the brand “entrepreneur”. If you describe yourself, or more importantly, if others label you as an entrepreneur — you get branded with a series of very specific skills, characteristics and motivations. That’s why we’re always keeping an eye open for how entrepreneurs are branded, individually and collectively.

So, in BusinessCast Podcast #107 we chatted with Maclean’s Magazine’s National Editor, Andrew Coyne.  Maclean’s Magazine is Canada’s only national weekly current affairs magazine and Andrew is one of a few people with a good sense for the pulse of the Nation. So it seemed only fitting to gather his “take” on entrepreneurs, the importance of entrepreneurs to our economy and the challenges facing entrepreneurs today.

Among his reflections, Andrew highlights examples and key sources of innovation — including Tesla Motors — and blogs/podcasts like the BusinessCast!

Listen to BusinessCast Podcast #107 and you’ll get a picture of how you, and all entrepreneurs, come across to the rest of Canada.  To read more from Andrew Coyne, check out his insightful blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business. Send your note to Robert@businesscast.ca.

Subscribe to the BusinessCast Podcast at iTunes

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