“Green” your business? Why should you? After all, you’re busy dealing with day-to-day business challenges in the middle of a soft economy. Do you really have time to be thinking “green“? What’s the payback? Will it really matter to your top line or to your bottom line?
Well, “greening” your business means a host of different things to different people. So, in BusinessCast Podcast episode #112 – Greening Your Business — we sat down to get a perspective on greening from an entrepreneur who has a strong track record of successfully implementing green practices. Rob Grand, the President of Grass Roots Store has a relevant perspective for all entrepreneurs. For the better part of 15 years, Rob has worked through the various ways that businesses can become more green. In so doing, he’s weeded through the hype and chosen strategies that have seen his business grow its customer base, its revenues, its brand and achieve operational efficiencies.
If you’ve ever wondered about the value of greening your business, listen to BusinessCast Podcast episode #112.
Here are some additional resources to help you to determine if, when and how you should green your business:
- Government of Canada guide to energy conservation, waste reduction, chemical disposal, environmental inspections and relevant legislation
- A carbon footprint calculator that allows you to play out various scenarios regarding the impact of items such as servers, travel, facilities, etc.
Filed under: Cost-Savings, Finding Efficiencies, Growth, Leadership, Management, Marketing, Resources, Technology | Tagged: bottom line, Brand, Calculator, carbon footprint, conservation, Customers, efficiencies, energy, environmental, grass roots, greening, legislation, Operations, Revenues, tool, top line, waste reduction |