More Free Business Resources

Robert and I are constantly gathering and sharing useful business resources with BusinessCast podcast listeners. For example, last month, we gave away a Blackberry Bold to an intrepid entrepreneur in our Entrepreneur Be Bold!” contest.

And, we’re always adding to our library of practical business books. In fact, recently, we added several new titles including:

  • Business Lessons from the Edge – Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business
  • Digital Strategies for Powerful Corporate Communications
  • Financial Statements Demystified
  • Click: Ten Truths for Building Extraordinary Relationships
  • Fearless Leadership
  • Winning Sales Letters
  • Every Family’s Business – 12 Common Sense Questions to Protect Your Wealth
  • Turn Small Talk Into Big Deals

To get any of these free resources,  just send a note to robert@BusinessCast.ca.

Later this week, we’ll be posting an interview with Tom Deans, author of Every Family’s Business. Because this book is focused, practical, easy-to-read and truly universal, it’s become  a “BusinessCast Essential” book — that is, a critical resource that we believe all entrepreneurs should spend time with. Tom takes a fascinating, controversial and unique approach to ensure that every entrepreneur — buying or selling a family business — can retain wealth.

Remember: Subscribe to the BusinessCast Podcast at iTunes

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Networking for Entrepreneurs – Resource Round-up

Robert and I are always being asked by entrepreneurs for tips and tools about networking. It’s not that there aren’t a vast array of worthwhile networking resources available online and offline. But, given hectic schedules, entrepreneurs want to find and tap into those tools that will help achieve a wide range of networking goals quickly and cost-effectively.

So, over the last few months, we’ve reviewed a number of critical networking resources. For example, in BusinessCast #92 we reviewed Liz Lynch’s practical and powerful handbook entitled, Networking for Entrepreneurs. Then in BusinessCast Podcast #105, Liz, Robert and I ran through three of the most common networking scenarios faced by all entrepreneurs.

We also tackled the growing topic of online networking by focusing on LinkedIn. In BusinessCast Podcast #104, Doyle Slayton shared tips on how he uses this online community to forward his networking agenda. While we’ll be building on this topic in future BusinessCast Podcast episodes this interview, along with the associated blog post, is an easy and practical introduction to LinkedIn.

It’s with this imperative on practical tips and speed that we bring in one of Canada’s most prominent and successful “connectors” — Donna Messer. That’s why in BusinessCast Podcast #108, Essential Networking Rules, we have Donna rifle through 15 of the most important networking tips in under 10 minutes!!

Don’t forget to enter the contest to Win a Blackberry Bold! All it takes is 100 words (or less) on how a Blackberry Bold will help your business. Send a note to Robert@BusinessCast.ca and you could win this powerful smartphone — provided by Research in Motion.

Massive Technology Show

Like many entrepreneurs, Robert and I are avid technology enthusiasts. Listeners will no doubt remember some of the many BusinessCast Podcasts where we’ve dug deeply into the latest and greatest technologies that increase business productivity and efficiencies.

So, we’re thrilled that the Massive Technology Show is coming to Toronto later this week! And, just like we are at many entrepreneur-focused events, we’re official members of the media for this tradeshow and conference.

The Massive Technology Show promises to be entertaining as well as highly informative. But, more importantly, you’ll get a glimpse of technologies that you’ll be using in your business over the next few years. Here’s a great opportunity to get a jump on your competition — whether you’re feeding that “inner technology geek” or not. See you there!

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business. Send your note to Robert@businesscast.ca.

Subscribe to the BusinessCast Podcast at iTunes

Your Brand: “Entrepreneur” — A National Perspective

Robert and I speak with international authors, experts and innovators — sharing advice that helps entrepreneurs become more successful. But, what often goes unsaid is that part of every entrepreneur’s success stems from the strength, reach and consistency of the brand “entrepreneur”. If you describe yourself, or more importantly, if others label you as an entrepreneur — you get branded with a series of very specific skills, characteristics and motivations. That’s why we’re always keeping an eye open for how entrepreneurs are branded, individually and collectively.

So, in BusinessCast Podcast #107 we chatted with Maclean’s Magazine’s National Editor, Andrew Coyne.  Maclean’s Magazine is Canada’s only national weekly current affairs magazine and Andrew is one of a few people with a good sense for the pulse of the Nation. So it seemed only fitting to gather his “take” on entrepreneurs, the importance of entrepreneurs to our economy and the challenges facing entrepreneurs today.

Among his reflections, Andrew highlights examples and key sources of innovation — including Tesla Motors — and blogs/podcasts like the BusinessCast!

Listen to BusinessCast Podcast #107 and you’ll get a picture of how you, and all entrepreneurs, come across to the rest of Canada.  To read more from Andrew Coyne, check out his insightful blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business. Send your note to Robert@businesscast.ca.

Subscribe to the BusinessCast Podcast at iTunes

All the Money You Ever Needed — Winning The Entrepreneur Lottery

Congratulations, you’ve done it — you found investment funds for your business!  But now, what can you expect from those who have invested in your dream? Is all the hard work really over?

To answer these questions, in BusinessCast Podcast #106, we sat down with John Loewen, CEO of Loewen & Partners, a specialty private equity investment bank, to help provide clarity about what life is like for entrepreneurs after receiving investment funds. It turns out that this can be a great time — if the “fit” is right. John brings a wealth of experience as well as provides some straight-talk and practical insights.

After listening to BusinessCast Podcast #106, you will be much better informed about what you can expect after you receive investment and therefore when it’s truly the right time for you to seek and secure investment.

When you are ready for investment make sure that you listen to BusinessCast Podcast #74 — Money Magnet – where we review one of the finest and most effective resources to help entrepreneurs secure investment funding.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Leveraging LinkedIn – Online Networking for Entrepreneurs

More and more entrepreneurs are jumping on LinkedIn — which is one of the most popular online/social networking tools. But, to what end? So, Robert and I dig into this question.

In BusinessCast #104 – Getting Linked In, we speak with Doyle Slayton who has done a terrific job at using LinkedIn to build his professional profile. Doyle shares some of his experiences of how he’s used the LinkedIn to successfully build the “SalesBlogcast Group” to be one of the largest, fastest growing, most focused and user-friendly resources on LinkedIn.

Whether you’re new to LinkedIn or are an experienced user, here are some useful LinkedIn- related resources:

1) Why Use LinkedIn – This often quoted Guy Kawasaki article is ususally mislabelled “How to use LinkedIn” but really answers the question “why this tool can be useful”. So, while it doesn’t give you any hands-on insights, it still is worthwhile reviewing to determine whether LinkedIn is right for you. For those entrepreneurs who want some more background, here’s a source that prides itself on being the “unofficial source for all things LinkedIn“.

2) Who is on LinkedIn anyway? Here’s a PowerPoint presentation that gives an overview of the demographics of LinkedIn users.

3) Thinking about using LinkedIn to build your business and business network? You’re not alone. While there are thousands of articles that chip away at how to answer this question, here’s one that provides some good hands-on advice.

After listening to Doyle’s passion in BusinessCast #104 – Getting Linked In, you’ll likely want to check out and sign-up to his thriving SalesBlogcast Group or his SalesBlogcast blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Getting Media Coverage — 5 Key Steps

While many marketers have, over the last few years, advised entrepreneurs to focus on building their social media profile, keep in-mind that getting your name in the ‘traditional media’ (i.e. newspapers, radio, television and print journals) can still be a powerful marketing tool well-worth pursuing.

In fact, the core principles used for establishing and growing profile online are actually built upon on the methods used in infiltrating the traditional media. That’s why in BusinessCast podcast #103 Robert and I sit down with Gerry Nicholls who is recognized as being one of the Nation’s most media-savvy political pundits. But, Gerry is more than a ‘thinker’ — he’s a doer with a rare history of building public profile for people, companies and causes. So, Gerry draws on his strong track record to share five ways that you can start to build and grow relationships with key media people.

Once you’ve listened to BusinessCast Podcast #103 you’ll be much better equipped to build a plan of action for getting the media coverage you want and deserve.

Here are a few additional points to consider for your media-building plan:

Define your targets precisely — Among the various types of targets, you should include at least one of the following: number of “mentions” in specific media; number of “positive” mentions in specific media; number of times you’re called by editors or journalists as a source of expertise; ‘unassisted name recognition’ as measured in your market research or ‘improved positive name association’ as measured in your market research.

Plan for ‘bad publicity’ — When you’re taking efforts to build your public profile, keep in-mind that there will be occasions when the media will miss a critical point or misunderstand something. The resulting increased buzz may not be the buzz you want. So, play out worst-case scenarios and identify what you will do to correct any inaccuracies or misconceptions about your company. It is particularly important to use the right combination of online tools in order to keep bad press from spreading through search engines.

Establish a precise process — Let everyone in your organization know who will act as your company’s spokesperson(s). Provide them with the training to deal effectively with the media and establish a straight-forward process for responding quickly to media inquiries.

Don’t forget to enter the contest to win a Blackberry Bold!

Subscribe to the BusinessCast Podcast at iTunes