Cost Savings for Entrepreneurs

We know the cost pressures that entrepreneurs are facing today. So, Robert and I sat down to identify practical advice that entrepreneurs can take to save costs now. And, that’s why BusinessCast Podcast #100 – Cost Cutting for Entrepreneurs is very straight-forward.

Of course, keep in-mind, before cutting costs across your company, ask yourself two key questions:

  • Are we acting as efficiently as we can?
  • Are we doing anything that we should not be doing?

Often answering these questions for yourself generates the greatest cost-savings for your business.

Finally, here are two other good resources for cost-savings tips:

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Transformative Change: Start with the Digital Mindset

Every successful entrepreneur knows: to be successful means constantly changing. And, therein lies the irony — to be successful you’ve got to change something…and something that has allowed you to be successful up to now. But, where do you start? What needs to change? When should you change? How do you implement change? How do you make the right changes “stick”?

Now, combine that leadership reality with your day-to-day management challenges such as: the entry of new competitors, the rising price of doing business, new technologies, greater business risks, evolving customer expectations and your team’s desire to grow professionally.

So, at the end of the day, who’s got time to plan, implement and measure the kinds of changes that will ensure your continued success? Since this is the reality in which all entrepreneurs work, check out BusinessCast Podcast episode #99 — Grown Up Digital where we talk with Futurist (and pragmatist) Don Tapscott. The internationally renowned author shares insights and principles that you can apply now to ensure your future success.

The core of Don’s insights revolve around the values and behaviours that businesses need to embrace to succeed. And, not surprisingly these are brought to your business (and your competitors’ businesses) by the current generation of workers — those who have, you’ve guessed it , Grown Up Digital. Together, we touch upon issues that span all areas of business such as Human Resources (e.g. recruitment and retention), Marketing, Operations and Finance.

Once you’ve got a handle on the Digital generation and what they expect out of their workplace — as well as the opportunities and costs of adapting to leverage this generation’s strengths, you’ll also want to get a handle on how to manage the mix of generations within your workplace. Three resources that can help you in this regard include the following:

1. A Boomer’s Guide to Communication with Gen X and Gen Y. This Business Week article summarizes how these two generations approach items including: technology, compensation, collaboration, workplace gossip, attire, socializing and corporate loyalty.

2. If your business requires the energies of those who are currently graduating, review the recent Globe and Mail article, The Class of 2012: Mr. Google’s Children.

3. The American Management Association’s “Generations at Work“ has become a seminal piece of business literature that clearly and concisely explains the core values, assumptions and expectations of each of the current/evolving generations. To get you inspired, read Robert and my book review.

Don’t forget to enter the contest to win a Blackberry Bold!

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Networking for Entrepreneurs: Part 2

In BusinessCast podcast episode #92 – Networking for Entrepreneurs, Robert and I interviewed the inspiring networking guru and author of Smart Networking, Liz Lynch. She shared some of the background and core lessons that can be found in her book. But, do we think that her book is going to become the new networking benchmark? Short answer: yes!

Here’s a rapid book evaluation and review which outlines why this is an important resource for any busy entrepreneur looking for practical tools they can use in the short- and long-term. Specifically, Smart Networking:

1) Identifies and addresses the most common obstacles to effective networking. For the most part, these obstacles are ways that people feel about — and therefore approach — networking. Smart Networking addresses these mental blocks head-on rather than avoiding or ignoring them. This is a refreshing approach that will appeal to anyone who hesitates with the prospect of networking (pgs 11-32).

2) Succinctly outlines a straight forward approach to ensuring networking success: be found, be personable and be credible. This foundation may sound simplistic but, the reality is that everyone can build on at least one  of these principles (pgs 33-44).

3) Provides practical and foundation-setting tools that can be used by every current or budding entrepreneur regardless of industry (pgs 45-62).

4) Identifies actionable strategies that entrepreneurs can implement based on their own skills, willingness, availability and budgets (pgs 63-119).

5) Addresses available online tools and communites as a method to optimize networking efforts and results  (pgs 120-164).

6) Outlines a realistic and measurable networking plan (pgs 165-177).

Bottom Line for Entrepreneurs: Smart Networking is a critical networking tool — ideal for those who want to begin or hone their networking activities. Also, check out Liz’s site which complements the book with tools including an initial (and free) self-assessment.

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Building the Future

Robert and I refrain from predicting the future. However, we do go on record to identify the topics that we will be tackling in upcoming episodes of the BusinessCast Podcast. And, that’s what BusinessCast Podcast episode #90 is all about — a summary of upcoming topics.

Of course, we’ll dig deep into relevant issues that face all entrepreneurs across all business areas such as marketing, operations, human resources, sales, technology and finance.

This year, we’ll also delve into some new areas such as industry-specific issues/opportunities and key trends.

And, we’ll also be conducting interviews with high-profile entrepreneurs and authors as well as attending entrepreneur-focused events.

Finally, we know that entrepreneurs have been using the BusinessCast Podcast at “lunch and learns” to encourage discussion and stimulate creativity — with all levels of management and staff. If you want us to lead or attend such sessions, contact Robert at Robert@BennettGold.ca.

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Great Book Give-Away (September, 2008)

Robert and I are offering our BusinessCast podcast listeners (and blog readers) leading-edge business resources — for FREE!

Currently the BusinessCast Podcast ‘Great Book Give-Away‘ includes the following titles — mostly from the folks at McGraw Hill:

  • The Four Pillars of Profit-Driven Marketing (2009) – Leslie Moeller and Edward Landry
  • Turn Small Talk Into Big Deals (2009) – Don Gabor
  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes (OUT OF STOCK)
  • Financial Intelligence for Entrepreneurs (2009) – Karen Berman and Joe Knight(OUT OF STOCK)
  • Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (2009) – Linda Richardson
  • The Inspiring Leader (2009) – John Zenger, Joseph Folkman and Scott Edinger
  • Blogging for Fame and Fortune (2009) – Jason Rich (OUT OF STOCK)
  • Business Lessons from the Edge (2009) – Jim McCormick and Maryann Karinch
  • Smart Networking (2009) – Liz Lynch
  • The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook
  • Groundswell: Winning in a World Transformed by Social Technologies (2009) – Charlene Li and Josh Bernoff (OUT OF STOCK)
  • The Extraordinary Leader (2009) – Joseph Zenger & Joseph Folkman
  • Get Content Get Customers (2009) – Joe Pulizzi and Newt Barrett
  • Am I the Only Sane One Working Here (2009) – Albert Bernstein
  • The Organizational Champion (2009) – Mike Thompson
  • The Purpose Linked Organization (2009) – Alaina Love and Marc Cugnon
  • Every Family’s Business (2009) – Thomas William Deans
  • Performance Intelligence at Work (2009) – Julie Bell
  • Databases: A Beginner’s Guide (2009) – Andy Oppel
  • Digital Strategies for Powerful Corporate Communications (2009) – Paul Argenti
  • Winning Sales Letters (2009) – Ralph Allora
  • PowerPoint Presentations That Sell (2009) – Adam Cooper
  • Mastering Communication at Work (2009)
  • Fearless Leadership (2009) – Loretta Malandro
  • Click: 10 Truths for Building Extraordinary Relationships (2009) – George Fraser
  • Financial Statements Demystified (2009) – Bonita Kramer and Christine Johnson
  • Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn
  • Succession and the Family Business (2009) – John Geddes
  • Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert (Robert@BusinessCast.ca) to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book Essentials List.

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