The “Entrepreneur and the Netbook”: The Checklist Episode

Netbooks are all the rage. But, are they right for entrepreneurs? And, are they right for entrepreneurs, now? They certainly can be when entrepreneurs apply a disciplined approach when searching, evaluating and comparing this leading-edge type of business tool.

In BusinessCast Podcast 109a – “The Entrepreneur and the Netbook”, we go through the key criteria that all entrepreneurs should use when considering a netbook as well as identify a handful of key free resources.

After listening to BusinessCast Podcast 109a – “The Entrepreneur and the Netbook”, you will have the tools you need to make sure that the netbook you choose is right for you and your business!

And, in case you can’t wait to find out which netbook we chose at the BusinessCast Podcast– have a peek at the Samsung N-110.

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Making the Most of Common Networking Scenarios

A few months ago, Robert and I chatted with networking guru and internationally acclaimed author of Smart Networking, Liz Lynch. We loved her book because of its honest, straight-forward and practical guidelines to help entrepreneurs create and take advantage of networking opportunities. Well, it turns out that so many BusinessCast Podcast listeners enjoyed Liz that we invited her back!

In BusinessCast Podcast #105, we play out three of the most common networking scenarios; the ones that all entrepreneurs find themselves in at one time or another. Liz effectively tackles all three head-on providing practical insights to make the most of each situation.

And, if you’re like most BusinessCast Podcast loyal listeners and can’t get enough of practical advice about networking, listen to our first interview with Liz about her book, Smart Networking.

Finally, in her book, Smart Networking Liz speaks about the growing use of LinkedIn. If you’re considering this online networking tool or want to learn about how to optimize its use, check out our recent interview with Doyle Slayton a LinkedIn expert.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

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Win a Blackberry Bold — Contest for Entrepreneurs

****Update June 8, 2009:  The “Entrepreneur Be Bold” Contest has a winner: the intrepid entrepreneur “Soccer Girl”. Listen to the brief BusinessCast Podcast episode #109b where we announce the exciting news.****

A few months ago, we were fortunate enough to interview Michael Younder, Senior Product Manager at Research in Motion for two episodes of the BusinessCast — episode 75 where Michael discussed mobile marketing trends and episode 83 where he talked about Blackberry hardware and business applications for entrepreneurs.

Since then, Research in Motion has generously provided us with a Blackberry Bold!

So, we’re running a very simple CONTEST that should appeal to every entrepreneur.

Here are the rules:

1) Tell us in 100 words or less how your business would benefit from a Blackberry Bold smartphone.

2) Send this description/story to us via email to Robert@BennettGold.ca.

3) A winner will be chosen based on how compelling their reason for needing a Blackberry Bold smartphone. Winners can also choose to be highlighted in an upcoming episode of the BusinessCast podcast where over 30,000 listeners will hear about your business per month!

4) Finally, the contest is open to any business owner/manager — regardless of industry, geographic region (i.e. Country/State/Province), age, size or revenues.

You should know that we will contact the winner before announcing it on this blog or in the BusinessCast podcast. Furthermore, we will not share your email address with anyone.

Good luck!!

Mobile Marketing – The Ultimate Starter Kit

Mobile Marketing — it’s not only the “next big thing” that every entrepreneur needs to take advantage of to optimize their business, it is the “next big thing” NOW! That’s why in BusinessCast Podcast episode #91 – Mobile Marketing for Entrepreneurs — The Ultimate Starter Kit we interviewed MobileMarketer.com’s Editor-in-Chief, Mickey Alam Khan.

Mickey, who is an intrepid entrepreneur himself, answers the key questions that all entrepreneurs ask themselves when confronting an exciting new marketing channel like mobile marketing:

  • When should I invest in mobile marketing?
  • How do I start in mobile marketing?
  • What are the challenges that I will face?
  • What are the key trends that I need to be aware of?

In Mobile Marketing for Entrepreneurs — The Ultimate Starter Kit we also highlight our Entrepreneurs Be Bold Contest — where you can win a Blackberry Bold (courtesy of Research in Motion).

Finally, here are a handful of resources that, along with Mickey’s insights, can help your mobile marketing efforts be successful:

1) Mobile Marketer — The World’s largest/most popular mobile marketing publication. The site includes real-life case studies and guides to mobile commerce and mobile advertising. At the same time, the online journal provides timely, succinct articles and sector-by-sector insights.

2) An Introduction to Mobile Marketing — This BusinessCast blog post includes key resources to help you quickly become familiar with the key players, common myths and terminology associated with mobile marketing.

3) Common Short-Codes Registries — When you get underway with your mobile marketing, one of your first steps involves registering for a common short code (CSC). Here’s where you need to register these short codes:

Remember: Subscribe to the BusinessCast Podcast at iTunes

Great Book Give-Away (September, 2008)

Robert and I are offering our BusinessCast podcast listeners (and blog readers) leading-edge business resources — for FREE!

Currently the BusinessCast Podcast ‘Great Book Give-Away‘ includes the following titles — mostly from the folks at McGraw Hill:

  • The Four Pillars of Profit-Driven Marketing (2009) – Leslie Moeller and Edward Landry
  • Turn Small Talk Into Big Deals (2009) – Don Gabor
  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes (OUT OF STOCK)
  • Financial Intelligence for Entrepreneurs (2009) – Karen Berman and Joe Knight(OUT OF STOCK)
  • Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (2009) – Linda Richardson
  • The Inspiring Leader (2009) – John Zenger, Joseph Folkman and Scott Edinger
  • Blogging for Fame and Fortune (2009) – Jason Rich (OUT OF STOCK)
  • Business Lessons from the Edge (2009) – Jim McCormick and Maryann Karinch
  • Smart Networking (2009) – Liz Lynch
  • The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook
  • Groundswell: Winning in a World Transformed by Social Technologies (2009) – Charlene Li and Josh Bernoff (OUT OF STOCK)
  • The Extraordinary Leader (2009) – Joseph Zenger & Joseph Folkman
  • Get Content Get Customers (2009) – Joe Pulizzi and Newt Barrett
  • Am I the Only Sane One Working Here (2009) – Albert Bernstein
  • The Organizational Champion (2009) – Mike Thompson
  • The Purpose Linked Organization (2009) – Alaina Love and Marc Cugnon
  • Every Family’s Business (2009) – Thomas William Deans
  • Performance Intelligence at Work (2009) – Julie Bell
  • Databases: A Beginner’s Guide (2009) – Andy Oppel
  • Digital Strategies for Powerful Corporate Communications (2009) – Paul Argenti
  • Winning Sales Letters (2009) – Ralph Allora
  • PowerPoint Presentations That Sell (2009) – Adam Cooper
  • Mastering Communication at Work (2009)
  • Fearless Leadership (2009) – Loretta Malandro
  • Click: 10 Truths for Building Extraordinary Relationships (2009) – George Fraser
  • Financial Statements Demystified (2009) – Bonita Kramer and Christine Johnson
  • Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn
  • Succession and the Family Business (2009) – John Geddes
  • Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert (Robert@BusinessCast.ca) to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book Essentials List.

Remember: Subscribe to the BusinessCast Podcast at iTunes