Success by Association

Over the last several months, Robert and I have been identifying those things that are common to Canada’s most successful entrepreneurs. So, we’ve been spending time where entrepreneurs ‘hang out’ to gather key business insights, exchange ideas with influencers and secure resources. And, it turns out, not surprisingly, that successful entrepreneurs ‘hang out’ with specific business groups.

So, in BusinessCast episode #114, Success by Association, we focused on one of Canada’s most well-known groups — The Toronto Board of Trade(B.O.T.) — that shares our passion for ensuring entrepreneurs’ success.

We sat down with Carol Wilding, President and CEO, to uncover the value that groups like the B.O.T. bring to their entrepreneur members. Carol also shared some great success stories and highlighted how the B.O.T. continues to evolve so that they are always relevant for entrepreneurs.

If you are evaluating what combination of online/offline professional groups will help you succeed, listen to BusinessCast episode #114, Success by Association.

Also check out the following BusinessCast podcast episodes, where Robert and I gather stories from the leaders of some of the most popular Canadian entrepreneur-focused business groups:

Episode #111 – Canadian Association of Women Executives and Entrepreneurs

Episode #104 – LinkedIn Groups

Episode #94 – Canadian Franchise Association

Episode #85 – Canadian Federation of Independent Business

Remember: Subscribe to the BusinessCast Podcast at iTunes

Advertisements

Business by Association

If you’re like most successful entrepreneurs, you’ve found great value in belonging to professional associations. But, what about getting involved in the leadership of an association? What’s involved? What are the benefits? Is it right for you? Is it right for you now?

To answer these questions, in BusinessCast Podcast #111 — Business by Association, Robert and I gather practical insights about this topic from the President of one of Canada’s most prestigious and dynamic associations — the Canadian Association of Women Executives and Entrepreneurs (www.CAWEE.net). As a successful entrepreneur herself, Beth Parker speaks candidly about the realities of leading this forward-looking association.

After listening to Business by Association, you’ll know if/when it makes sense to pursue a role in leading an association — for you and your business. Finally, here are some resources that you can tap into about association leadership/management:

Resource Centre for the American Society of Association Executives/and The Center of Association Management; and

List of Publications by the Canadian Society of Association Executives.

Subscribe to the BusinessCast Podcast at iTunes

Franchising for Entrepreneurs

As an entrepreneur, you eat, drink and sleep your business. It’s your passion — it keeps you going; it keeps you exploring; it keeps you growing.

So, it shouldn’t be any surprise that many entrepreneurs, just like you — somewhere in their business lifetime — tip their toes into franchising, either as a franchisee or a franchisor. Why? Because it can be a very effective method for:

  • Trying another type of business;
  • Investing in a proven brand;
  • Generating new or additional sources of revenue; and
  • Building lifelong business relationships.

It’s for these reasons that in BusinessCast podcast episdode #94 — Franchising for Entrepreneurs — Robert and I sat down with Lorraine MacLachlan, the President and CEO of the Canadian Franchise Association (CFA). Lorraine leads a team of dedicated professionals who share a core value with all of the BusinessCast podcast guests and loyal listeners: they want to see entrepreneurs succeed!

As a result, the CFA provides some great resources to help you determine if, when and how franchising is right for you.

Make sure you check out some of the CFA’s current research and publications and join us at the Canadian Franchise Show on February 21 and 22.  As recognized members of the business media, we’ll be gathering real-life stories ‘live’ at the show and sharing them with you.

BTW, keep an ear open for our podcast in two weeks (February 14), we’ll be hosting Email Marketing for Entrepreneurs – Bootcamp — Part 2. Matthew Vernhout, the email marketing guru from emailkarma.net will be back. Matthew will share practical tips to get your email successfully delivered, opened, acted upon and measured. Email Marketing for Entrepreneurs – Bootcamp — Part 1 was a huge hit! So, you won’t want to miss out on the additional insights that will ensure the success of your future email marketing campaigns.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Looking Out for Your Business Interests

We’re always pleased to identify valuable resources to help you, the intrepid entrepreneur grow and strengthen your business. So, we were ecstatic when Robert had a chance to interview Catherine Swift — the President, CEO and Chairwoman — from the Canadian Federation of Independent Business (CFIB). Listen to BusinessCast episode #85 and you’ll learn about how the CFIB is truly in your corner. They are an active and effective advocate for all small business owners at the Provincial and Federal Governments.

During BusinessCast episode #85, we also reveal the details about our exciting Bold for Entrepreneurs Contest“ where you could win a Blackberry Bold.

Finally, thanks to your input, we have been named as a finalist in the Best Canadian Podcast award competition. Help us to be recognized as THE BEST PODCAST by voting for us.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Social Media/Networking Event: Sept. 29, 2008

Over the years, The Society of Internet Professionals (S.I.P.) in Toronto, Canada has built a reputation for hosting practical ‘how to’ events that help small business entrepreneurs, leaders and managers leverage the power of the Internet — for purposes of promotion, business development, increasing operational efficiencies, etc.

Next month, S.I.P. will be hosting The Business Face of Social Networking – which elaborates on one of the most popular topics explored on the BusinesCast Podcast blog over the last few weeks: Social Media/Networking.

More information on The Society of Internet Professionals.

Remember: Subscribe to the BusinessCast Podcast at iTunes