Great Book Give-Away (September, 2008)

Robert and I are offering our BusinessCast podcast listeners (and blog readers) leading-edge business resources — for FREE!

Currently the BusinessCast Podcast ‘Great Book Give-Away‘ includes the following titles — mostly from the folks at McGraw Hill:

  • The Four Pillars of Profit-Driven Marketing (2009) – Leslie Moeller and Edward Landry
  • Turn Small Talk Into Big Deals (2009) – Don Gabor
  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes (OUT OF STOCK)
  • Financial Intelligence for Entrepreneurs (2009) – Karen Berman and Joe Knight(OUT OF STOCK)
  • Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (2009) – Linda Richardson
  • The Inspiring Leader (2009) – John Zenger, Joseph Folkman and Scott Edinger
  • Blogging for Fame and Fortune (2009) – Jason Rich (OUT OF STOCK)
  • Business Lessons from the Edge (2009) – Jim McCormick and Maryann Karinch
  • Smart Networking (2009) – Liz Lynch
  • The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook
  • Groundswell: Winning in a World Transformed by Social Technologies (2009) – Charlene Li and Josh Bernoff (OUT OF STOCK)
  • The Extraordinary Leader (2009) – Joseph Zenger & Joseph Folkman
  • Get Content Get Customers (2009) – Joe Pulizzi and Newt Barrett
  • Am I the Only Sane One Working Here (2009) – Albert Bernstein
  • The Organizational Champion (2009) – Mike Thompson
  • The Purpose Linked Organization (2009) – Alaina Love and Marc Cugnon
  • Every Family’s Business (2009) – Thomas William Deans
  • Performance Intelligence at Work (2009) – Julie Bell
  • Databases: A Beginner’s Guide (2009) – Andy Oppel
  • Digital Strategies for Powerful Corporate Communications (2009) – Paul Argenti
  • Winning Sales Letters (2009) – Ralph Allora
  • PowerPoint Presentations That Sell (2009) – Adam Cooper
  • Mastering Communication at Work (2009)
  • Fearless Leadership (2009) – Loretta Malandro
  • Click: 10 Truths for Building Extraordinary Relationships (2009) – George Fraser
  • Financial Statements Demystified (2009) – Bonita Kramer and Christine Johnson
  • Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn
  • Succession and the Family Business (2009) – John Geddes
  • Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert (Robert@BusinessCast.ca) to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book Essentials List.

Remember: Subscribe to the BusinessCast Podcast at iTunes

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Success: NextGen Player Wins the Battle!

In BusinessCast podcast episode #64 – Blogging For Business, we met intrepid entrepreneurs Paul Hunter and Matthew Vernhout of NextGen Player (www.NextGenPlayer.com). In fact, they were so enthusiastic about blogging that they inspired Robert and me to begin the BusinessCast blog!

Well, I am very excited to report that NextGen Player is now an undisputable and truly exceptional success story. In just over three months, their online business — blogging about the Canadian gaming industry – has skyrocketed beyond all original expectations.

“What kind of success have they achieve in just a few short months?”, you ask. Well, here are just a handful of their accomplishments to-date that prove their efforts to build a strong and loyal following within a very niche market have been a resounding success. Specifically, they have been:

These committed and astute gaming enthusiasts have achieved such unprecedented success for several key reasons. But, as Matthew and Paul see it, the key reasons include:

  • Staying focused on one topic only (i.e. the Canadian gaming industry) rather than being lured into biting off more topics (e.g. U.S. gaming industry).
  • Leveraging sites that speak to a very specific audience. For most entrepeneurs, the equivalent is networking with those who have established credibility with target audiences.
  • Generating “buzz”. Choose a topic that gets people talking – and, remember that it’s okay to be controversial – as long as you do it responsibly (i.e. being as even-handed as possible).
  • Bringing a passion for the business – in the case of Matt and Paul, they truly love gaming and are committed to contributing their unique value to the industry!

Listen to episode #64 – Blogging For Business to hear Paul and Matthew’s (now proven) approach to business and to blogging. Their’s are lessons applicable to every entrepreneur.

BusinessCast – Blogging for Business – Part 3

Chances are if you’re reading this post, you’re wondering how best to start your own blog for business.

You’ve listned to the BusinesCast show #64 and you’re ready to begin blogging to strengthen your business’ revenues and reputation! That also means that you’ve heard the ravings of Paul and Matt from Next Gen Player (www.NextGenPlayer.com) as well as Robert and me about the benefits and ease of blogging.

Now, you’re itching to get underway….cautiously of course. After all, you’re a business entrepreneur – not a blogging maniac.

So, you start looking around and you soon discover that the amount of stuff on how to blog is truly overwhelming! That’s why Robert and I sifted through dozens and dozens of links, reports, book reviews and articles to find some strong articles to get you off on the right foot!

Find below a handful of essential articles that will you give you plenty of confidence as you step into the blog-o-sphere.

Step 1: Understand the high-level process of pulling together a blog

Here’s a great article describing what’s involved in blogging. Don’t get lost in the detail (or the fact that sometimes this page doesn’t render properly). Just skim it to get an overview of the topics involved in developing a blog: http://www.masternewmedia.org/independent_publishing/blogging-how-to-blog/guide-to-publishing-first-blog-20071104.htm.htm

Step 2: Find blogging software that’s easy to use

Here’s a great one page chart that helps you get a sense for the features of each of the major blogging softwares. Choose one or two of the programs and go to their sites and look at their features and costs: http://www.ojr.org/ojr/images/blog_software_comparison.cfm

Step 3: Determine what you’re going to write about and how you’re going to say it

You’ve got something to say! And a blog can be a great channel. But, make sure you follow some well proven rules to make sure that your audience can digest your brillant insights: http://www.problogger.net/archives/2007/04/02/blogging-is-about-writing/

Step 4: Promote your blog so that others learn about your wisdom, products and/or services

In online marketing, Seth Godin is considered a pioneer. Here’s one of his articles that outlines some practical tips that can help you promote your blog:http://sethgodin.typepad.com/seths_blog/2006/06/how_to_get_traf.html

Step 5: Monetize Your Blog

Since your blog is an open forum, why not consider looking for ways it can generate revenue?! Here’s a concise article on 10 ways to monetize your blog: http://www.conversionrater.com/2006/08/05/10-ways-to-monetize-your-blog/

Then, try this article, which gives far more detail: http://www.insidecrm.com/features/101-ways-monetize-blog122007/

Finally, take your time! Get comfortable with these articles. And then, get blogging! When you start your own blog, please do let us know.

Remember: Subscribe to the BusinessCast Podcast at iTunes

BusinessCast – Blogging for Business – Part 2

When Robert and I interviewed Matt Vernhout and Paul Hunter from www.NextGenPlayer.com we thought we’d be getting some general insights about blogging. What we got was ‘Blogging for Business 101′ – a frank and open discussion that answered entrepreneurs’ practical questions about blogging – questions like:

  • Should I establish a blog?
  • What do I need to know before I establish a blog?
  • How much time, effort and money does it take to blog?
  • How do you measure the success of a blog?

Matt and Paul kept the ‘techie-ness’ of the discussion at an all-time low. I must confess that I felt so empowered and inspired…I started THIS blog.

Listen to the show #64 and you’ll be ready to begin blogging to strengthen your business’ revenues and reputation!

Remember: Subscribe to the BusinessCast Podcast at iTunes

BusinessCast – Blogging For Business – Part 1

Hello and welcome to the BusinessCast Podcast’s first blog post! The topic of this post: Blogging for Business – which is our podcast #64 .

It’s a difficult decision for business owners/entrepreneurs to decide if/when to invest the time and energy into establishing and maintaing a blog…one that truly helps strengthens reputation and increases revenues. Luckily, our guests, Matthew Vernhout and Paul Hunter (both of the wildly successful blog www.NextGenPlayer.com) were our enthusiastic hosts – sharing their energy and practical insights about blogging.

Listen to the show and enjoy!

Remember: Subscribe to the BusinessCast Podcast at iTunes