Great Book Give-Away (September, 2008)

Robert and I are offering our BusinessCast podcast listeners (and blog readers) leading-edge business resources — for FREE!

Currently the BusinessCast Podcast ‘Great Book Give-Away‘ includes the following titles — mostly from the folks at McGraw Hill:

  • The Four Pillars of Profit-Driven Marketing (2009) – Leslie Moeller and Edward Landry
  • Turn Small Talk Into Big Deals (2009) – Don Gabor
  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes (OUT OF STOCK)
  • Financial Intelligence for Entrepreneurs (2009) – Karen Berman and Joe Knight(OUT OF STOCK)
  • Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (2009) – Linda Richardson
  • The Inspiring Leader (2009) – John Zenger, Joseph Folkman and Scott Edinger
  • Blogging for Fame and Fortune (2009) – Jason Rich (OUT OF STOCK)
  • Business Lessons from the Edge (2009) – Jim McCormick and Maryann Karinch
  • Smart Networking (2009) – Liz Lynch
  • The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook
  • Groundswell: Winning in a World Transformed by Social Technologies (2009) – Charlene Li and Josh Bernoff (OUT OF STOCK)
  • The Extraordinary Leader (2009) – Joseph Zenger & Joseph Folkman
  • Get Content Get Customers (2009) – Joe Pulizzi and Newt Barrett
  • Am I the Only Sane One Working Here (2009) – Albert Bernstein
  • The Organizational Champion (2009) – Mike Thompson
  • The Purpose Linked Organization (2009) – Alaina Love and Marc Cugnon
  • Every Family’s Business (2009) – Thomas William Deans
  • Performance Intelligence at Work (2009) – Julie Bell
  • Databases: A Beginner’s Guide (2009) – Andy Oppel
  • Digital Strategies for Powerful Corporate Communications (2009) – Paul Argenti
  • Winning Sales Letters (2009) – Ralph Allora
  • PowerPoint Presentations That Sell (2009) – Adam Cooper
  • Mastering Communication at Work (2009)
  • Fearless Leadership (2009) – Loretta Malandro
  • Click: 10 Truths for Building Extraordinary Relationships (2009) – George Fraser
  • Financial Statements Demystified (2009) – Bonita Kramer and Christine Johnson
  • Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn
  • Succession and the Family Business (2009) – John Geddes
  • Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert (Robert@BusinessCast.ca) to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book Essentials List.

Remember: Subscribe to the BusinessCast Podcast at iTunes

The Most Well-Known and Under-Used Secret to Business Success

If I told you that you could save significant money in the short- and long-term when it comes to your next product launch would you be interested? How about, if I suggested a way that you could increase the likelihood that customers would purchase more of your services? How about, if I could point to a sure-fire method of making sure that your brand message actually “sticks” with the right audience?

Well, the truth is, most entrepreneurs have the capacity to achieve such savings and ensure their success. In BusinessCast podcast show #55 – Feedback – Or Is It Just Noise? we tackle the most well-known and under-used secret to business…smart, deliberate, focused research! At the same time, we know asking for feedback and conduct research is the least glamorous part of marketing. But, think of it this way: because your competitors are most likely not doing it or not doing it well, it can yield a significant source of insight that can actually see you leapfrog you ahead of them!

The challenge for many entrepreneurs is the feeling that they know precisely:

  • Who their market is;
  • Where the market is;
  • How the market is evolving;
  • What the market wants now/in the future;
  • What the market feels it needs now;
  • What priority their products/services have in the mind of their market;
  • How each market segment behaves;
  • What the market is prepared to pay;
  • What obstacles their customers have to overcome; and
  • How competitors are better/different from them.

That typically means that entrepreneurs rarely solicit feedback.

In fact, the reality is that markets, competitors and your own business evolves so quickly that it is impractical and unlikely that all those insights are captured, organized, analyzed, updated and applied on an on-going basis in your company. The prospect of research then becomes so daunting that many just ignore it completely or discount it. But, you don’t have to do everything at once. That’s why in BusinessCast podcast show #55 – Feedback – Or Is It Just Noise?, we review some of the key elements of gathering feedback from customers and the market-at-large.

And, while we know that you’ve got to run a business, we just want you to think about those questions posed in the first paragraph. You can achieve those benefits and savings. To that end, here’s a very useful summary chart to help you put into perspective the different methods for pulling insights from the market – along with their benefits and limitations.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Brochure vs. Website – Making the Right Choice

At several times during the growth of your business, you’re going to be confronted with this question: “How do we best spend our marketing dollars – should we launch/update our website OR our brochure?” 

In BusinessCast Podcast show #56 Brochure vs. Web Site – Robert and I tackle this question so that you can act with confidence when you are confronted with this choice – whether its the first time or the fiftieth time.  

We cover the ‘pros and cons’ of both brochures and web sites – evaluating each in the areas of: image, features, distribution, feedback and generating revenue. 

Make sure that you listen to show #56 before you make that next investment in online/offline marketing collateral – whether your materials are focused on launching a new product/service or building your brand.

Finally, keep in-mind that there are some useful guidelines that you should always apply regardless of whether you choose to spend your time and resources on a brochure or a website. These guidelines include the following:

  • Target a specific audience (i.e. your choice of content, wording, design, layout).
  • Involve your audience in the process of developing your marketing collateral. It will save you time/money, it often reveals new opportunities and strengthens bonds with your audience.
  • Design for a specific purpose (e.g. If you’re looking for your collateral to assist in shortening your ‘sales cycle’ make sure that it provides the right information based on what is required at one particular stage.)
  • When you’re planning out your costs, make sure you budget for content, layout, design, photos, proof-reading, storage and distribution.

Show #56 Brochure vs. Web Site is our first “smackdown” episode where we dig into two tools that compete for your hard-working marketing dollar. In a few weeks, we’ll be pitting two other rivals for your marketing resources against each other: The Newsletter vs. The Blog. You’ll be surprised about who comes out on top – and why!

This just in: Check out http://smallbusiness.alltop.com. This is an outstanding resource for small business entrepreneurs. It is a well-organized portal that is updated very frequently (i.e. several times per hour). As a result, you’ll find timely insights that will help your business grow. Bookmark it along with www.BusinessCast.ca.

Remember: Subscribe to the BusinessCast Podcast at iTunes