More Free Business Resources

Robert and I are constantly gathering and sharing useful business resources with BusinessCast podcast listeners. For example, last month, we gave away a Blackberry Bold to an intrepid entrepreneur in our Entrepreneur Be Bold!” contest.

And, we’re always adding to our library of practical business books. In fact, recently, we added several new titles including:

  • Business Lessons from the Edge – Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business
  • Digital Strategies for Powerful Corporate Communications
  • Financial Statements Demystified
  • Click: Ten Truths for Building Extraordinary Relationships
  • Fearless Leadership
  • Winning Sales Letters
  • Every Family’s Business – 12 Common Sense Questions to Protect Your Wealth
  • Turn Small Talk Into Big Deals

To get any of these free resources,  just send a note to robert@BusinessCast.ca.

Later this week, we’ll be posting an interview with Tom Deans, author of Every Family’s Business. Because this book is focused, practical, easy-to-read and truly universal, it’s become  a “BusinessCast Essential” book — that is, a critical resource that we believe all entrepreneurs should spend time with. Tom takes a fascinating, controversial and unique approach to ensure that every entrepreneur — buying or selling a family business — can retain wealth.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Your Brand: “Entrepreneur” — A National Perspective

Robert and I speak with international authors, experts and innovators — sharing advice that helps entrepreneurs become more successful. But, what often goes unsaid is that part of every entrepreneur’s success stems from the strength, reach and consistency of the brand “entrepreneur”. If you describe yourself, or more importantly, if others label you as an entrepreneur — you get branded with a series of very specific skills, characteristics and motivations. That’s why we’re always keeping an eye open for how entrepreneurs are branded, individually and collectively.

So, in BusinessCast Podcast #107 we chatted with Maclean’s Magazine’s National Editor, Andrew Coyne.  Maclean’s Magazine is Canada’s only national weekly current affairs magazine and Andrew is one of a few people with a good sense for the pulse of the Nation. So it seemed only fitting to gather his “take” on entrepreneurs, the importance of entrepreneurs to our economy and the challenges facing entrepreneurs today.

Among his reflections, Andrew highlights examples and key sources of innovation — including Tesla Motors — and blogs/podcasts like the BusinessCast!

Listen to BusinessCast Podcast #107 and you’ll get a picture of how you, and all entrepreneurs, come across to the rest of Canada.  To read more from Andrew Coyne, check out his insightful blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business. Send your note to Robert@businesscast.ca.

Subscribe to the BusinessCast Podcast at iTunes

All the Money You Ever Needed — Winning The Entrepreneur Lottery

Congratulations, you’ve done it — you found investment funds for your business!  But now, what can you expect from those who have invested in your dream? Is all the hard work really over?

To answer these questions, in BusinessCast Podcast #106, we sat down with John Loewen, CEO of Loewen & Partners, a specialty private equity investment bank, to help provide clarity about what life is like for entrepreneurs after receiving investment funds. It turns out that this can be a great time — if the “fit” is right. John brings a wealth of experience as well as provides some straight-talk and practical insights.

After listening to BusinessCast Podcast #106, you will be much better informed about what you can expect after you receive investment and therefore when it’s truly the right time for you to seek and secure investment.

When you are ready for investment make sure that you listen to BusinessCast Podcast #74 — Money Magnet – where we review one of the finest and most effective resources to help entrepreneurs secure investment funding.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Making the Most of Common Networking Scenarios

A few months ago, Robert and I chatted with networking guru and internationally acclaimed author of Smart Networking, Liz Lynch. We loved her book because of its honest, straight-forward and practical guidelines to help entrepreneurs create and take advantage of networking opportunities. Well, it turns out that so many BusinessCast Podcast listeners enjoyed Liz that we invited her back!

In BusinessCast Podcast #105, we play out three of the most common networking scenarios; the ones that all entrepreneurs find themselves in at one time or another. Liz effectively tackles all three head-on providing practical insights to make the most of each situation.

And, if you’re like most BusinessCast Podcast loyal listeners and can’t get enough of practical advice about networking, listen to our first interview with Liz about her book, Smart Networking.

Finally, in her book, Smart Networking Liz speaks about the growing use of LinkedIn. If you’re considering this online networking tool or want to learn about how to optimize its use, check out our recent interview with Doyle Slayton a LinkedIn expert.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Leveraging LinkedIn – Online Networking for Entrepreneurs

More and more entrepreneurs are jumping on LinkedIn — which is one of the most popular online/social networking tools. But, to what end? So, Robert and I dig into this question.

In BusinessCast #104 – Getting Linked In, we speak with Doyle Slayton who has done a terrific job at using LinkedIn to build his professional profile. Doyle shares some of his experiences of how he’s used the LinkedIn to successfully build the “SalesBlogcast Group” to be one of the largest, fastest growing, most focused and user-friendly resources on LinkedIn.

Whether you’re new to LinkedIn or are an experienced user, here are some useful LinkedIn- related resources:

1) Why Use LinkedIn – This often quoted Guy Kawasaki article is ususally mislabelled “How to use LinkedIn” but really answers the question “why this tool can be useful”. So, while it doesn’t give you any hands-on insights, it still is worthwhile reviewing to determine whether LinkedIn is right for you. For those entrepreneurs who want some more background, here’s a source that prides itself on being the “unofficial source for all things LinkedIn“.

2) Who is on LinkedIn anyway? Here’s a PowerPoint presentation that gives an overview of the demographics of LinkedIn users.

3) Thinking about using LinkedIn to build your business and business network? You’re not alone. While there are thousands of articles that chip away at how to answer this question, here’s one that provides some good hands-on advice.

After listening to Doyle’s passion in BusinessCast #104 – Getting Linked In, you’ll likely want to check out and sign-up to his thriving SalesBlogcast Group or his SalesBlogcast blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Cost Savings for Entrepreneurs

We know the cost pressures that entrepreneurs are facing today. So, Robert and I sat down to identify practical advice that entrepreneurs can take to save costs now. And, that’s why BusinessCast Podcast #100 – Cost Cutting for Entrepreneurs is very straight-forward.

Of course, keep in-mind, before cutting costs across your company, ask yourself two key questions:

  • Are we acting as efficiently as we can?
  • Are we doing anything that we should not be doing?

Often answering these questions for yourself generates the greatest cost-savings for your business.

Finally, here are two other good resources for cost-savings tips:

Don’t forget to enter the contest to win a Blackberry Bold!

Subscribe to the BusinessCast Podcast at iTunes

Transformative Change: Start with the Digital Mindset

Every successful entrepreneur knows: to be successful means constantly changing. And, therein lies the irony — to be successful you’ve got to change something…and something that has allowed you to be successful up to now. But, where do you start? What needs to change? When should you change? How do you implement change? How do you make the right changes “stick”?

Now, combine that leadership reality with your day-to-day management challenges such as: the entry of new competitors, the rising price of doing business, new technologies, greater business risks, evolving customer expectations and your team’s desire to grow professionally.

So, at the end of the day, who’s got time to plan, implement and measure the kinds of changes that will ensure your continued success? Since this is the reality in which all entrepreneurs work, check out BusinessCast Podcast episode #99 — Grown Up Digital where we talk with Futurist (and pragmatist) Don Tapscott. The internationally renowned author shares insights and principles that you can apply now to ensure your future success.

The core of Don’s insights revolve around the values and behaviours that businesses need to embrace to succeed. And, not surprisingly these are brought to your business (and your competitors’ businesses) by the current generation of workers — those who have, you’ve guessed it , Grown Up Digital. Together, we touch upon issues that span all areas of business such as Human Resources (e.g. recruitment and retention), Marketing, Operations and Finance.

Once you’ve got a handle on the Digital generation and what they expect out of their workplace — as well as the opportunities and costs of adapting to leverage this generation’s strengths, you’ll also want to get a handle on how to manage the mix of generations within your workplace. Three resources that can help you in this regard include the following:

1. A Boomer’s Guide to Communication with Gen X and Gen Y. This Business Week article summarizes how these two generations approach items including: technology, compensation, collaboration, workplace gossip, attire, socializing and corporate loyalty.

2. If your business requires the energies of those who are currently graduating, review the recent Globe and Mail article, The Class of 2012: Mr. Google’s Children.

3. The American Management Association’s “Generations at Work“ has become a seminal piece of business literature that clearly and concisely explains the core values, assumptions and expectations of each of the current/evolving generations. To get you inspired, read Robert and my book review.

Don’t forget to enter the contest to win a Blackberry Bold!

Remember: Subscribe to the BusinessCast Podcast at iTunes

Franchising: A Business Model for the Times

A few weeks ago — in BusinessCast Podcast #94 – Franchising for Entrepreneurs, Robert and I had a lively discussion with Lorraine McLachlan, President and CEO of the Canadian Franchise Association (www.cfa). We wanted to get a clear sense of the role that franchising can play for current and future entrepreneurs. And, Lorraine provided us some keen insights and plenty of enthusiasm!

To help you decide if/how you can leverage this powerful business model, the CFA undertakes some powerful research. And, recently, they released some news on the latest franchising trends . Given the current state of the economy, it turns out that this may be the best time in years to explore franchises — whether you’re a potential franchisee or franchisor.

Robert and I will be at the Franchise Show on February 21st and we’ll bring you the real scoop from franchisors, franchisees and other entrepreneurs just like you who are wondering how to tap into the wealth of franchising experience, this tried-and-true model and the CFA.

Don’t forget to enter the contest to win a Blackberry Bold!

Remember: Subscribe to the BusinessCast Podcast at iTunes

Connecting for Business Success

Today, it’s hard to find real business “truths” because everything that impacts your business changes so quickly — for example: the new technologies you need for your operations, dramatic swings in customer demand, new competitors entering your market, the rising cost of production and sales, the challenges in securing investment resources, evolving employee expectations etc.

But, one truth is constant: your business will only succeed if you are connected to the right people at the right time.

Finding, nurturing and leveraging the right business connections is exactly what Donna Messer, President, ConnectUs Communications Canada — guest for BusinessCast #95, Connecting for Business Success — does day-in and day-out.  Just like every entrepreneur, she has a network of suppliers, customers, advisors, colleagues, media… and the list goes on and on. But, unlike most entrepreneurs, Donna has honed a process for efficiently connecting them with each other so that participants find value in the connection and in the initiator of that connection, Donna. The result: Donna has become an important influencer in dozens of different industries.

Listen to BusinessCast #95, Connecting for Business Success and you’ll find some practical nuggets of wisdom that will help build your connecting skills/opportunities — and therefore ensure your business’ succeess.

If you want to read about how entrepreneurs just like you tackled some of the other most common business problems, check out Your Business Success Stories.

Don’t forget to enter the contest to win a Blackberry Bold!

Remember: Subscribe to the BusinessCast Podcast at iTunes

Win a Blackberry Bold — Contest for Entrepreneurs

****Update June 8, 2009:  The “Entrepreneur Be Bold” Contest has a winner: the intrepid entrepreneur “Soccer Girl”. Listen to the brief BusinessCast Podcast episode #109b where we announce the exciting news.****

A few months ago, we were fortunate enough to interview Michael Younder, Senior Product Manager at Research in Motion for two episodes of the BusinessCast — episode 75 where Michael discussed mobile marketing trends and episode 83 where he talked about Blackberry hardware and business applications for entrepreneurs.

Since then, Research in Motion has generously provided us with a Blackberry Bold!

So, we’re running a very simple CONTEST that should appeal to every entrepreneur.

Here are the rules:

1) Tell us in 100 words or less how your business would benefit from a Blackberry Bold smartphone.

2) Send this description/story to us via email to Robert@BennettGold.ca.

3) A winner will be chosen based on how compelling their reason for needing a Blackberry Bold smartphone. Winners can also choose to be highlighted in an upcoming episode of the BusinessCast podcast where over 30,000 listeners will hear about your business per month!

4) Finally, the contest is open to any business owner/manager — regardless of industry, geographic region (i.e. Country/State/Province), age, size or revenues.

You should know that we will contact the winner before announcing it on this blog or in the BusinessCast podcast. Furthermore, we will not share your email address with anyone.

Good luck!!