Making the Most of Common Networking Scenarios

A few months ago, Robert and I chatted with networking guru and internationally acclaimed author of Smart Networking, Liz Lynch. We loved her book because of its honest, straight-forward and practical guidelines to help entrepreneurs create and take advantage of networking opportunities. Well, it turns out that so many BusinessCast Podcast listeners enjoyed Liz that we invited her back!

In BusinessCast Podcast #105, we play out three of the most common networking scenarios; the ones that all entrepreneurs find themselves in at one time or another. Liz effectively tackles all three head-on providing practical insights to make the most of each situation.

And, if you’re like most BusinessCast Podcast loyal listeners and can’t get enough of practical advice about networking, listen to our first interview with Liz about her book, Smart Networking.

Finally, in her book, Smart Networking Liz speaks about the growing use of LinkedIn. If you’re considering this online networking tool or want to learn about how to optimize its use, check out our recent interview with Doyle Slayton a LinkedIn expert.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Connecting for Business Success

Today, it’s hard to find real business “truths” because everything that impacts your business changes so quickly — for example: the new technologies you need for your operations, dramatic swings in customer demand, new competitors entering your market, the rising cost of production and sales, the challenges in securing investment resources, evolving employee expectations etc.

But, one truth is constant: your business will only succeed if you are connected to the right people at the right time.

Finding, nurturing and leveraging the right business connections is exactly what Donna Messer, President, ConnectUs Communications Canada — guest for BusinessCast #95, Connecting for Business Success — does day-in and day-out.  Just like every entrepreneur, she has a network of suppliers, customers, advisors, colleagues, media… and the list goes on and on. But, unlike most entrepreneurs, Donna has honed a process for efficiently connecting them with each other so that participants find value in the connection and in the initiator of that connection, Donna. The result: Donna has become an important influencer in dozens of different industries.

Listen to BusinessCast #95, Connecting for Business Success and you’ll find some practical nuggets of wisdom that will help build your connecting skills/opportunities — and therefore ensure your business’ succeess.

If you want to read about how entrepreneurs just like you tackled some of the other most common business problems, check out Your Business Success Stories.

Don’t forget to enter the contest to win a Blackberry Bold!

Remember: Subscribe to the BusinessCast Podcast at iTunes

Great Book Give-Away (September, 2008)

Robert and I are offering our BusinessCast podcast listeners (and blog readers) leading-edge business resources — for FREE!

Currently the BusinessCast Podcast ‘Great Book Give-Away‘ includes the following titles — mostly from the folks at McGraw Hill:

  • The Four Pillars of Profit-Driven Marketing (2009) – Leslie Moeller and Edward Landry
  • Turn Small Talk Into Big Deals (2009) – Don Gabor
  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes (OUT OF STOCK)
  • Financial Intelligence for Entrepreneurs (2009) – Karen Berman and Joe Knight(OUT OF STOCK)
  • Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (2009) – Linda Richardson
  • The Inspiring Leader (2009) – John Zenger, Joseph Folkman and Scott Edinger
  • Blogging for Fame and Fortune (2009) – Jason Rich (OUT OF STOCK)
  • Business Lessons from the Edge (2009) – Jim McCormick and Maryann Karinch
  • Smart Networking (2009) – Liz Lynch
  • The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook
  • Groundswell: Winning in a World Transformed by Social Technologies (2009) – Charlene Li and Josh Bernoff (OUT OF STOCK)
  • The Extraordinary Leader (2009) – Joseph Zenger & Joseph Folkman
  • Get Content Get Customers (2009) – Joe Pulizzi and Newt Barrett
  • Am I the Only Sane One Working Here (2009) – Albert Bernstein
  • The Organizational Champion (2009) – Mike Thompson
  • The Purpose Linked Organization (2009) – Alaina Love and Marc Cugnon
  • Every Family’s Business (2009) – Thomas William Deans
  • Performance Intelligence at Work (2009) – Julie Bell
  • Databases: A Beginner’s Guide (2009) – Andy Oppel
  • Digital Strategies for Powerful Corporate Communications (2009) – Paul Argenti
  • Winning Sales Letters (2009) – Ralph Allora
  • PowerPoint Presentations That Sell (2009) – Adam Cooper
  • Mastering Communication at Work (2009)
  • Fearless Leadership (2009) – Loretta Malandro
  • Click: 10 Truths for Building Extraordinary Relationships (2009) – George Fraser
  • Financial Statements Demystified (2009) – Bonita Kramer and Christine Johnson
  • Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn
  • Succession and the Family Business (2009) – John Geddes
  • Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert ( to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book Essentials List.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Most Popular Podcasts and Blog Entries

Robert and I are always interested to see which BusinessCast podcast topics — and related blog entries — hold most interest for our entrepreneurs. So, we solicit feedback, review our fan email and analyze our listener and readership stats.

Here’s a quick summary of the most popular BusinessCast podcasts and related blog entries from the last few weeks:

How to Make Sense of, and Leverage, Social Media

Blog Entries:

How to Create Incentives that Increase Sales

How to Tackle Entrepreneurs’ Most Common Financial Challenges

How to Build Your Public Profile


Related Blog Entries:

How to Build Business…One-on-One


Related Blog Entries:

Let us know which BusinessCast podcasts and blog entries have been most useful to you.

Remember: Subscribe to the BusinessCast Podcast at iTunes

The Perfect Pitch – Part 2 – The Warm Up


“After you’ve developed ‘the perfect pitch’ – how do you know that it really works?” This is one of the many questions that we received from BusinessCast listeners of show #61 (The Perfect Pitch) and show #62 (Talk Yourself Into Business).


So, here are a handful of practical tips that any entrepreneur can apply to address the challenge of developing a pitch that works effectively:


1) Record yourself in audio format. Ask a friend or colleague to listen to how clearly you enunciate your words as well as for your pacing and how natural it sounds.


2) Record yourself in video format. This is particularly powerful because your body language plays such an important role in conveying your key messages. Review it and watch for facial gestures or body movement that may distract, rather than reinforce, the message you are trying to get across.


3) Because your company relies on your team, encourage each member to prepare a pitch using the structure outlined in show #61. This isn’t about who can out-do whom. It’s about developing the pitch that works best. Watch for consistency of key messages without trying to enforce a ‘script’. Keep in-mind, that if the pitch doesn’t feel or sound right, it’s not the perfect pitch!


4) Test in low risk venues (e.g. informal family or friend get-togethers). Ask for feedback: Are you clear? Are you compelling? Are you succinct?


Remember: A perfect pitch doesn’t happen overnight. It takes time and patience. But, the payback is always worth it – to the top line and the bottom line.


Have you submitted a perfect pitch for the BusinessCast podcast? Remember, listen to show # 61 (The Perfect Pitch) and send in a pitch. You could very well Win a Prize!


Remember: Subscribe to the BusinessCast Podcast at iTunes


The Perfect Pitch – Part 1



In show #61 (The Perfect Pitch) and show #62 (Talk Yourself Into Business) we provide some practical tips to help any entrepreneur tell their unique business story to existing/potential customers with confidence, conviction and flare!


We took on the always-relevant topic of developing an effective ‘elevator pitch’ as well as what to do when the elevator hits the ground floor…in other words, once you’ve finished delivering your pitch. We developed a structure that anyone can easily use, remember and adapt to ensure their success.


And, because, small/medium-sized businesses face the challenge of telling their story often, we are asking you a very specific question:



After listening to show #61 and show #62, let us know what you think

As Robert and I outline in show #61, if you develop an elevator pitch for the BusinessCast and submit it, you could Win a Prize!


Remember: Subscribe to the BusinessCast Podcast at iTunes