In fact, some corporate gift firms were upset and many marketers were initially confused. But, at the end-of-the-day, entrepreneurs confidently breathed a sigh of relief. Finally, the pressure was off entrepreneurs to find the perfect gift. And, we’d provided perspective by addressing some of the most common reasons – and expectations – for gift giving.
Listen to BusinessCasts podcast show #47 and show # 48 and you’ll find that you can still build/establish meaningful relationships without relying on expensive gifts — as well as avoid some real risks.