Greening Your Business…For Business

Greenyour business?  Why should you? After all, you’re busy dealing with day-to-day business challenges in the middle of a soft economy. Do you really have time to be thinking “green“? What’s the payback? Will it really matter to your top line or to your bottom line?

Well, “greening” your business means a host of different things to different people. So, in BusinessCast Podcast episode #112 – Greening Your Business — we sat down to get a perspective on greening from an entrepreneur who has a strong track record of successfully implementing green practices. Rob Grand, the President of Grass Roots Store has a relevant perspective for all entrepreneurs. For the better part of 15 years, Rob has worked through the various ways that businesses can become more green. In so doing, he’s weeded through the hype and chosen strategies that have seen his business grow its customer base, its revenues, its brand and achieve operational efficiencies.

If you’ve ever wondered about the value of greening your business, listen to BusinessCast Podcast episode #112.

Here are some additional resources to help you to determine if, when and how you should green your business:

  • A carbon footprint calculator that allows you to play out various scenarios regarding the impact of items such as servers, travel, facilities, etc.

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Is Business Theft on the Rise?

When Robert and I raised the issue of How to Steal Your Next Customer BusinessCast podcast episode # 49 and show # 50 – we raised some eyebrows. But, the reality is that when you’re running a business, your customers are often ‘up for grabs’.

Well, we were so intrigued by the responses that these two podcast episodes generated, we’ve been conducting some research into how entrepreneurs are actively ‘stealing their next customers’.

The final stage of that research is for entrepreneurs like you to take the poll here on the BusinessCast podcast blog (see below).  We’ll crunch all the numbers and let you know the final results (in a few days).

So, here’s the business context: Do you let customer attrition or competitors poaching your customers bring your business down? Or, do you do something about it proactively?

Specifically, we want to know if you are actively pursuing specific customers (or customer segments) that you believe are being under-serviced by your competitors — thereby stealing them from your competitors:

Remember: Subscribe to the BusinessCast Podcast at iTunes