Come in From Out of the Cold-Call Chill – Part 1

A few weeks ago, we were bombarded with requests and comments when we interviewed one of Research in Motion’s Senior Product Marketers.

Blackberry’s Michael Younder shared insights about mobile marketing, product development and branding relevant for all entrepreneurs.

Well, we’re continuing our efforts to help entrepreneurs use traditional and evolving telephone technology with a series of practical tools and tips for cold-calling.

In BusinessCast #79 – A Cold Call Warm-Up– Robert and I begin with some key do’s and don’ts to help you/your business’ cold calls be as cost-effective as possible.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Mobile Marketing for Entrepreneurs: Part 1

Mobile marketing – it’s more than those ‘short codes’ you punch in your phone to vote for your favourite Canadian Idol. Mobile search, mobile advertising, mobile payment, mobile browsing….well, you get the point.

In fact, if you have any of the newest generations of ‘smart phones’, you have in the palm of your hand a communications/business tool that will very soon dramatically change the way you market to your customers.

But how do you take full advantage of this mobile technology and all of the new marketing opportunities that it creates? To get a handle on the current/upcoming opportunities, take two simple steps:

1) Review Mobile Marketing – Part 1 – a blog post that includes a handful of very focused resources to get you comfortable with mobile marketing fundamentals;

and

2) Listen to the BusinessCast Podcast Episode #75 – Don’t Hang Up: Mobile Marketing for Entrepreneurs.

Our very special podcast guest is Michael Younder — one of the senior product marketers at Research In Motion (R.I.M.) — home of the ubiquitous Blackberry!

Michael shares entertaining stories, insights and trends about mobile marketing, product development and branding. At the same time, Michael — along with Robert and I — highlight those lessons relevant for every business entrepreneur.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Mobile Marketing For Entrepreneurs: Pick Up! Opportunity is Calling!

Have you ever wondered how you were going to leverage the ‘next big thing‘?

Well, it’s here and it’s time! It’s mobile marketing!

Mobile marketing is quickly becoming one of those rare phenomenon in business where a number of technologies and markets converge so powerfully that thousands of new and exciting opportunities emerge for entrepreneurs– semingly overnight.

So, to get a handle on the current/upcoming opportunities, take two simple steps:

1) Review Mobile Marketing – Part 1 – a blog post that includes a handful of very focused resources to get you comfortable with mobile marketing fundamentals;

and

2) Listen to the BusinessCast Podcast (Episode #75 – Don’t Hang Up: Mobile Marketing for Entrepreneurs) which will be posted on the BusinessCast Archives on Sunday, September 21, 2008.

Our very special podcast guest is Michael Younder — one of the many ‘movers and shakers’ at Research In Motion (R.I.M.) — home of the ubiquitous Blackberry!

Michael shares entertaining stories, insights and trends about mobile marketing, product development and branding. At the same time, Michael — along with Robert and I — highlight those lessons relevant for every business entrepreneur.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Mobile Marketing – An Introduction

Mobile marketing. It has been around since the phone existed in one form or another. But now, with the integration of email, the web, call centres and point-of-sale, mobile marketing is truly taking off!

But, why, when and how should entrepreneurs take advantage of the opportunities that come with mobile marketing?

Here are a handful of some useful articles to help you to determine if mobile marketing is right for your business — and how to optimize this new channel for getting a better understanding of your market and targeting them with your brand/offers:

1. High-Level Introduction to Mobile Marketing

2. Overview of the Types of Firms Involved in Mobile Marketing

3. Introduction to Terminology/Popularity/Trends

4. Mobile Marketing Myths

5. A (Canadian) Mobile Marketing Expert Tackles Common Challenges

**Newsflash: We’ve just secured a representative from the home of the Blackberry — Research In Motion (RIM) — to be a future BusinessCast Podcast guest! **

Remember: Subscribe to the BusinessCast Podcast at iTunes