Smart Book Smarts — Key Entrepreneur Resources

Every year a slew of business books arrive in stores claiming to help entrepreneurs become more successful. But which books are really going to help you tackle your short- or long-term challenges?

Since Robert and I are always searching online/offline for resources that are truly practical and relevant for entrepreneurs, in BusinessCast episode #122 — Smart Book Smarts — we review three books that effectively address some of the most common and critical entrepreneur challenges.

The books we review in this episode are the following:

1) Selling to the C-Suite. What Every Executive Wants You to Know About Successfully Selling to the Top;

2) The Inspiring Leader. Unlocking the Secrets of How Extraordinary Leaders Motivate; and

3) Upstarts. How Gen Y Entrepreneurs Are Rocking the World of Business.

Listen to BusinessCast episode #122 — Smart Book Smarts to get a flavour of these resources and decide for yourself which one(s) are most appropriate for you.

A special thanks to McGraw Hill who graciously provided these leading-edge entrepreneur resources.

Remember: Subscribe to the BusinessCast Podcast at iTunes


Tell Me Another…The Power of Story-Telling

Every entrepreneur instinctively understands the power of good stories.

In fact, chances are you’ve been inspired by a compelling story. Furthermore, the fact that you’re succeeding as an entrepreneur demonstrates that you, or one of your team, have some ability to tell stories.

The truth is that a good story can inspire your staff or capture the imaginations of prospects and customers. Well-told stories shape how people think about you and your brand. And, stories — when originating from the right source — told at the right time and to the right audience, can spur dramatic action.

Here are a few resources to help you hone your story-telling skills:

1. Podcast Episode: How to tell the story about you — one-on-one — to prospects and other likely audiences

2. Podcast Episode: How to tell stories regardless of the venue or number of audience members

3. PDF: Examples of Strong business stories

4. Book: The Leader’s Guide to Story Telling

In a few weeks, Robert and I will devote a special BusinessCast podcast episode on ways to help you become a more effective story teller.

Remember: Subscribe to the BusinessCast Podcast at iTunes