Mobile Marketing – An Introduction

Mobile marketing. It has been around since the phone existed in one form or another. But now, with the integration of email, the web, call centres and point-of-sale, mobile marketing is truly taking off!

But, why, when and how should entrepreneurs take advantage of the opportunities that come with mobile marketing?

Here are a handful of some useful articles to help you to determine if mobile marketing is right for your business — and how to optimize this new channel for getting a better understanding of your market and targeting them with your brand/offers:

1. High-Level Introduction to Mobile Marketing

2. Overview of the Types of Firms Involved in Mobile Marketing

3. Introduction to Terminology/Popularity/Trends

4. Mobile Marketing Myths

5. A (Canadian) Mobile Marketing Expert Tackles Common Challenges

**Newsflash: We’ve just secured a representative from the home of the Blackberry — Research In Motion (RIM) — to be a future BusinessCast Podcast guest! **

Remember: Subscribe to the BusinessCast Podcast at iTunes

Social Media: In-site and In Perspective

I was fortunate enough to be invited to a Forrester Research webinar recently that explored how ‘social media’ (i.e. web 2.0) sites and services are being used for the purpose of generating new business leads. 

But, as much as some entrepreneurs have embraced the emerging capacity of the Internet — i.e. Early Adopters —  the vast majority are yet to really tip their toes in to ‘social media’. And, Its easy to understand why: business owners like you want to understand how these sites, functionalities and businesses will help you achieve your goals. At the same time, you want to make sure that you’re investing in the genuine article rather than just plain ‘hype’.

Over the next few months, Robert and I dig into some of the more robust social media tools – on the BusinessCast podcast and in this blog. But, rest assured that we will only do it with you in mind. In other words, we’ll delve into their business usefulness and tackle them with the same type of discipline (and good humour) that we address all subjects. After all, our focus is your success.

Let’s quickly take a look at ‘social media’ from 30,000 feet. First, keep in-mind that these business’ raison d’etre is to allow for or encourage the sharing of information/content online. Having said that, let’s make sense of the vastly ‘disorganized’ and seemingly haphazard selection of popular social media sites by placing them into a framework that puts them into perspective. To that end, click on the accompanying ‘starfish’ thumbnail image which organizes the most popular social media sites by the purposes they serve.

Social Media Sites

Social Media Sites