Power Referrals and The Customer Rules…

Robert and I continue to offer our BusinessCast podcast listeners some leading-edge business resources.

The newest additions include some very exciting books from the folks at McGraw Hill. The two new titles include:

  • Power Referrals : The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You (2009) – Andrea Sittig-Rolf;


  • The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook.

These books or so new that they aren’t even on the shelves yet!

So, find out how you can get these — and other practical business books –absolutely FREE by listening to the BusinessCast Podcast ‘Blog Review’ Episode. 

Also see an earlier BusinessCast blog post for some of the other books available.

Remember: Subscribe to the BusinessCast Podcast at iTunes


These are the final days of the Summer and yet, Robert and I are still getting hundreds of requests for us to tackle many of the pressing/common challenges faced by entrepreneurs.

So, we’ve identified some of the most popular requests. And, by way of giving you a heads-up, here is a partial list of the topics that we’ll be tackling in the BusinessCast podcast and (on this blog) over the next few/several weeks:


  • Word-of-Mouth Marketing
  • Referral Marketing
  • Tag Lines
  • Fine Print Marketing
  • Luxury Marketing
  • How to Leverage Marketing Demographics (Boom, Bust, Echo…Belch)
  • Popular Marketing Tools (i.e. Newsletters, RFPs, Email, Presentations, Events)
  • How to Acquire New/Right Clients

Human Resources

  • How to recruit staff that really works
  • Effective and Cost-Efficient training


  • Alternate Sources of Funding


  • Knowing How/When to Delegate
  • Succession Planning


  • Logistics

Finally, we’re also be interviewing a handful of business entrepreneurs and business book authors.

So, keep tuned. Keep listening to episodes of the BusinessCast podcastAnd, keep your comments coming. We’ll be here to help you get the most out of your business.

Remember: Subscribe to the BusinessCast Podcast at iTunes