How and When to Mobil-ize Your Business

A few weeks ago we interviewed Michael Younder, senior product marketer at Research in Motion — the home of the ever popular Blackberry. At that time, Michael shared with us valuable insights for entrepreneurs about mobile marketing.

Well, Michael is back. And, this time he’s sharing with us why the Blackberry is such a critical tool for entrepreneurs’ day-to-day success! Listen to Business Cast Podcast #83 Mobil-izing Your Business where we review some exceptional Blackberry business applications for entrepreneurs and Michael talks about the newest Blackberry devices including the Blackberry Bold, Blackberry Flip and the Blackberry Storm.

***Later this month, we’re launching a contest where YOU CAN WIN A BLACKBERRY BOLD! So come back and check out the BusinessCast blog and listen to the BusinessCast podcasts to get details.***

Finally, whether you’re a ‘telephone junkie’ or not, there are several developments that you need to know about this technology in order to build your business. So, here are some useful related resources that you can tap into easily:

Mobile Marketing (an Introduction) – A blog post with a focused selection of useful tools that will help you decide if/how mobile marketing is right for your business.

Research in Motion – Interview #1 – Our first podcast interview with Research in Motion’s senior product marketer, Michael Younder.

Cold Call Warm-Up – A podcast designed to help entrepreneur get the most out of their cold calls – who ever is at the other end of the phone.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Mobile Marketing for Entrepreneurs: Part 1

Mobile marketing – it’s more than those ‘short codes’ you punch in your phone to vote for your favourite Canadian Idol. Mobile search, mobile advertising, mobile payment, mobile browsing….well, you get the point.

In fact, if you have any of the newest generations of ‘smart phones’, you have in the palm of your hand a communications/business tool that will very soon dramatically change the way you market to your customers.

But how do you take full advantage of this mobile technology and all of the new marketing opportunities that it creates? To get a handle on the current/upcoming opportunities, take two simple steps:

1) Review Mobile Marketing – Part 1 – a blog post that includes a handful of very focused resources to get you comfortable with mobile marketing fundamentals;


2) Listen to the BusinessCast Podcast Episode #75 – Don’t Hang Up: Mobile Marketing for Entrepreneurs.

Our very special podcast guest is Michael Younder — one of the senior product marketers at Research In Motion (R.I.M.) — home of the ubiquitous Blackberry!

Michael shares entertaining stories, insights and trends about mobile marketing, product development and branding. At the same time, Michael — along with Robert and I — highlight those lessons relevant for every business entrepreneur.

Remember: Subscribe to the BusinessCast Podcast at iTunes