Great Book Give-Away (September, 2008)

Robert and I are offering our BusinessCast podcast listeners (and blog readers) leading-edge business resources — for FREE!

Currently the BusinessCast Podcast ‘Great Book Give-Away‘ includes the following titles — mostly from the folks at McGraw Hill:

  • The Four Pillars of Profit-Driven Marketing (2009) – Leslie Moeller and Edward Landry
  • Turn Small Talk Into Big Deals (2009) – Don Gabor
  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (2008) – Leil Lowndes (OUT OF STOCK)
  • Financial Intelligence for Entrepreneurs (2009) – Karen Berman and Joe Knight(OUT OF STOCK)
  • Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach (2009) – Linda Richardson
  • The Inspiring Leader (2009) – John Zenger, Joseph Folkman and Scott Edinger
  • Blogging for Fame and Fortune (2009) – Jason Rich (OUT OF STOCK)
  • Business Lessons from the Edge (2009) – Jim McCormick and Maryann Karinch
  • Smart Networking (2009) – Liz Lynch
  • The Customer Rules: The 14 Indispensable, Irrefutable and Indisputable Qualities of the Greatest Service Companies in the World (2009) – C. Britt Beemer and Robert L. Shook
  • Groundswell: Winning in a World Transformed by Social Technologies (2009) – Charlene Li and Josh Bernoff (OUT OF STOCK)
  • The Extraordinary Leader (2009) – Joseph Zenger & Joseph Folkman
  • Get Content Get Customers (2009) – Joe Pulizzi and Newt Barrett
  • Am I the Only Sane One Working Here (2009) – Albert Bernstein
  • The Organizational Champion (2009) – Mike Thompson
  • The Purpose Linked Organization (2009) – Alaina Love and Marc Cugnon
  • Every Family’s Business (2009) – Thomas William Deans
  • Performance Intelligence at Work (2009) – Julie Bell
  • Databases: A Beginner’s Guide (2009) – Andy Oppel
  • Digital Strategies for Powerful Corporate Communications (2009) – Paul Argenti
  • Winning Sales Letters (2009) – Ralph Allora
  • PowerPoint Presentations That Sell (2009) – Adam Cooper
  • Mastering Communication at Work (2009)
  • Fearless Leadership (2009) – Loretta Malandro
  • Click: 10 Truths for Building Extraordinary Relationships (2009) – George Fraser
  • Financial Statements Demystified (2009) – Bonita Kramer and Christine Johnson
  • Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn
  • Succession and the Family Business (2009) – John Geddes
  • Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert (Robert@BusinessCast.ca) to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book Essentials List.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Crisis Communications – A True Measure of Leadership

There’s been alot of discussion in the Toronto press recently about business communications. That’s because two local organizations, who have been faced with very public catastrophes, have been dealing with their own crisis in such drastically different ways.

One company — a food manufacturer and distributor — has taken a decisive stance and made every effort to reach out to the press. They are re-assuring the public that they are ‘taking charge’ of the situation. While people’s lives have been lossed as a result of a breakdown in their work processes, the company isn’t shying away from taking responsibility. On the other hand — a petroleum wholesaler/distributor — has limited its conversation to the public through its lawyers. Their silence has caused outrage in some residential communities and they’ve been villified in the court of public opinion.

On two recent BusinessCast Podcast “Blurbs” (available only through iTunes), Robert and I review a handful of key messages that you — as a business leader — should provide to the press when you are faced with a public crisis.

In such situations, you should also act in the following ways:

1) Be Clear — Have a concise and jargon-free message. Repeat it. Be confident and honest. And, remember that any misleading or ambiguous statement that you provide will come back to haunt you.

2) Be Fast — Reach out to all relevant stakeholders as soon as possible. This typically includes clients, prospects, investors/shareholders, suppliers and the media. And remember the most often neglected set of stakeholders during a public crisis: your employees.

3) Be Strong — Your ability to run your business — hence your business’ longevity — will be associated with the confidence with which you deal with your public crisis. This provides you with an opportunity to demonstrate your decisiveness, courage, ability to empathize (if the crisis harms people) and determination to set things right.

*NOTE: We’ve just started the “BusinessCast Business Resource Give-Away”. Listen to the BusinessCast Podcast posted on August 31 for details how you can get some of the latest business books absolutely free!!*

Remember: Subscribe to the BusinessCast Podcast at iTunes