Ensure Your Next Sale: Understand Your Buyer

At one time or an other, every entrepreneur asks him/herself the following question: “What incentive should we use to increase sales?

In the upcoming episode of the BusinessCast podcast (show #68 – Incentives that Sell), Robert and I provide some practical guidelines for developing and offering incentives that leverage your buyers’ state-of-mind.

Some of the issues we cover include:

  • When to use incentives (from the business’ perspective)
  • When to take advantage of incentives (from the buyer’s perspective)
  • The core elements of incentives
  • Issues to work through during incentive planning
  • The risks of offering incentives

BusinessCast podcast episode #68 – Incentives that Sell – will be posted this week. Listen and get inspired!

Remember: Subscribe to the BusinessCast Podcast at iTunes