Leveraging LinkedIn – Online Networking for Entrepreneurs

More and more entrepreneurs are jumping on LinkedIn — which is one of the most popular online/social networking tools. But, to what end? So, Robert and I dig into this question.

In BusinessCast #104 – Getting Linked In, we speak with Doyle Slayton who has done a terrific job at using LinkedIn to build his professional profile. Doyle shares some of his experiences of how he’s used the LinkedIn to successfully build the “SalesBlogcast Group” to be one of the largest, fastest growing, most focused and user-friendly resources on LinkedIn.

Whether you’re new to LinkedIn or are an experienced user, here are some useful LinkedIn- related resources:

1) Why Use LinkedIn – This often quoted Guy Kawasaki article is ususally mislabelled “How to use LinkedIn” but really answers the question “why this tool can be useful”. So, while it doesn’t give you any hands-on insights, it still is worthwhile reviewing to determine whether LinkedIn is right for you. For those entrepreneurs who want some more background, here’s a source that prides itself on being the “unofficial source for all things LinkedIn“.

2) Who is on LinkedIn anyway? Here’s a PowerPoint presentation that gives an overview of the demographics of LinkedIn users.

3) Thinking about using LinkedIn to build your business and business network? You’re not alone. While there are thousands of articles that chip away at how to answer this question, here’s one that provides some good hands-on advice.

After listening to Doyle’s passion in BusinessCast #104 – Getting Linked In, you’ll likely want to check out and sign-up to his thriving SalesBlogcast Group or his SalesBlogcast blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

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Social Media – Keeping Your Ear to the Groundswell

Every single entrepreneur that Robert and I have spoken to is grappling with ‘social media’.  Entrepreneurs just like you — across all industries — are asking the fundamental questions, such as:

  • Should I use social media tools?
  • What social media tools should I use?
  • How should I use social media to get the most out of them?
  • When should I be using these tools?
  • How much time/money/effort should I invest in social media tools?
  • How will I know that I’m using social media tools effectively?

Don’t be put off if you don’t have the answers. Because, in fact, many entrepreneurs just like you are still asking: “What are social media tools anyway?” Over the next few months, Robert and I are taking this fascinating and fast-moving topic head-on.

1) To get underway, in BusinessCast #101, we’ve just interviewed Charlene Li. Charlene is the engaging co-author of Groundswell: Winning in a World Transformed by Social Technologies — considered to be one of the landmark books on social media. And, no wonder. The resource accomplishes something that few other social media books, articles or websites do: it provides practical and actionable advice, clearly and concisely. The ‘heart’ of the book is a way to view your current/targeted markets based on how they actually use technology.  And, then once you’ve got a handle on how your audience interacts with technology, Groundswell provides guidelines for how to reach them. Equally as practical is the overall Groundswell approach which recommends that you should focus on the type of relationship you want with your markets — rather than focusing on the social media tools (e.g. Twitter, Facebook, Digg, YouTube, Flickr, StumbleUpon, LinkedIn, etc. etc.) themselves.

2) We’re also attending a fascinating and highly-recommended series of social media webinars made available through Marketwire — which is one of the World leaders for press release distribution, public relations and investor relations. We will be bringing you updates on each of the monthly webinars. However, we recommend that if you want to remain on the leading-edge of this topic, sign-up for them now so that you can get a jump on your competitors by building a social media roadmap.

3) Whenever we see a resource that is particularly useful for entrepreneurs, we cherry-pick some of the most relevant social media news and insights. So, here are two BusinessCast blogposts that can help you quickly get up-and-running on social media:

4) You’re probably asking yourself how popular is social media? Here’s a resource that provides some social media usage stats.

5) Finally, when you’ve had a chance to review the above resources, check out Charlene Li’s blog where she tackles the future of social media.

Don’t forget to enter the contest to win a Blackberry Bold!

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Social Media/Networking Event: Sept. 29, 2008

Over the years, The Society of Internet Professionals (S.I.P.) in Toronto, Canada has built a reputation for hosting practical ‘how to’ events that help small business entrepreneurs, leaders and managers leverage the power of the Internet — for purposes of promotion, business development, increasing operational efficiencies, etc.

Next month, S.I.P. will be hosting The Business Face of Social Networking – which elaborates on one of the most popular topics explored on the BusinesCast Podcast blog over the last few weeks: Social Media/Networking.

More information on The Society of Internet Professionals.

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