Penetrating New Markets

One of the most exciting times in any entrepreneur’s business life is when they successfully penetrate new markets. Of course, “new markets” can mean a different segment, a different industry, a different geographic region, etc. But, whatever the focus, the key to success is applying discipline — but, where to begin?

To answer this question, for BusinessCast podcast episode #119 — Penetrating New Markets — Robert and I sat down with Tony Lourakis, CEO of Markham-based, Complete Innovations. Tony shares his insights about how, in under nine years, he has successfully taken an innovative niche business into new markets. At the same time, Complete Innovations has earned accolades such as being named in the Profit Hot 50 and the Profit 100.

Listen to BusinessCast podcast episode #119 — Penetrating New Markets — and you’ll gain practical insights on how and when you can penetrate your next new market!

A special thanks to Victoria Freeman at High Road Communications for introducing us to Tony.

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Business Trends – Part One

Successful entrepreneurs are always harnessing the latest technologies and processes to ensure that their business is as focused and efficient as possible. This requires entrepreneurs to constantly be on the lookout for broad trends (e.g. political, social, demographic) as well as industry-specific trends (e.g. market receptivity, competitors, access to resources and required skills).

So, in BusinessCast podcast episode 115 — Business Trends — Part One — we take up the discussion of the importance of trends with Sacha Ghai. Sacha is a Partner at McKinsey & Co — which is one of the world’s leaders in helping companies develop/improve their strategies, technology and operations.

In future episodes, Robert and I will also drill down with other experts on the trends that will have the greatest on entrepreneurs and their success.

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All the Money You Ever Needed — Winning The Entrepreneur Lottery

Congratulations, you’ve done it — you found investment funds for your business!  But now, what can you expect from those who have invested in your dream? Is all the hard work really over?

To answer these questions, in BusinessCast Podcast #106, we sat down with John Loewen, CEO of Loewen & Partners, a specialty private equity investment bank, to help provide clarity about what life is like for entrepreneurs after receiving investment funds. It turns out that this can be a great time — if the “fit” is right. John brings a wealth of experience as well as provides some straight-talk and practical insights.

After listening to BusinessCast Podcast #106, you will be much better informed about what you can expect after you receive investment and therefore when it’s truly the right time for you to seek and secure investment.

When you are ready for investment make sure that you listen to BusinessCast Podcast #74 — Money Magnet – where we review one of the finest and most effective resources to help entrepreneurs secure investment funding.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Leveraging LinkedIn – Online Networking for Entrepreneurs

More and more entrepreneurs are jumping on LinkedIn — which is one of the most popular online/social networking tools. But, to what end? So, Robert and I dig into this question.

In BusinessCast #104 – Getting Linked In, we speak with Doyle Slayton who has done a terrific job at using LinkedIn to build his professional profile. Doyle shares some of his experiences of how he’s used the LinkedIn to successfully build the “SalesBlogcast Group” to be one of the largest, fastest growing, most focused and user-friendly resources on LinkedIn.

Whether you’re new to LinkedIn or are an experienced user, here are some useful LinkedIn- related resources:

1) Why Use LinkedIn – This often quoted Guy Kawasaki article is ususally mislabelled “How to use LinkedIn” but really answers the question “why this tool can be useful”. So, while it doesn’t give you any hands-on insights, it still is worthwhile reviewing to determine whether LinkedIn is right for you. For those entrepreneurs who want some more background, here’s a source that prides itself on being the “unofficial source for all things LinkedIn“.

2) Who is on LinkedIn anyway? Here’s a PowerPoint presentation that gives an overview of the demographics of LinkedIn users.

3) Thinking about using LinkedIn to build your business and business network? You’re not alone. While there are thousands of articles that chip away at how to answer this question, here’s one that provides some good hands-on advice.

After listening to Doyle’s passion in BusinessCast #104 – Getting Linked In, you’ll likely want to check out and sign-up to his thriving SalesBlogcast Group or his SalesBlogcast blog.

Don’t forget to enter the contest to win a Blackberry Bold! All it takes is 100 words (or less) on why a Blackberry Bold will help your business.

Subscribe to the BusinessCast Podcast at iTunes

Social Media – Keeping Your Ear to the Groundswell

Every single entrepreneur that Robert and I have spoken to is grappling with ‘social media’.  Entrepreneurs just like you — across all industries — are asking the fundamental questions, such as:

  • Should I use social media tools?
  • What social media tools should I use?
  • How should I use social media to get the most out of them?
  • When should I be using these tools?
  • How much time/money/effort should I invest in social media tools?
  • How will I know that I’m using social media tools effectively?

Don’t be put off if you don’t have the answers. Because, in fact, many entrepreneurs just like you are still asking: “What are social media tools anyway?” Over the next few months, Robert and I are taking this fascinating and fast-moving topic head-on.

1) To get underway, in BusinessCast #101, we’ve just interviewed Charlene Li. Charlene is the engaging co-author of Groundswell: Winning in a World Transformed by Social Technologies — considered to be one of the landmark books on social media. And, no wonder. The resource accomplishes something that few other social media books, articles or websites do: it provides practical and actionable advice, clearly and concisely. The ‘heart’ of the book is a way to view your current/targeted markets based on how they actually use technology.  And, then once you’ve got a handle on how your audience interacts with technology, Groundswell provides guidelines for how to reach them. Equally as practical is the overall Groundswell approach which recommends that you should focus on the type of relationship you want with your markets — rather than focusing on the social media tools (e.g. Twitter, Facebook, Digg, YouTube, Flickr, StumbleUpon, LinkedIn, etc. etc.) themselves.

2) We’re also attending a fascinating and highly-recommended series of social media webinars made available through Marketwire — which is one of the World leaders for press release distribution, public relations and investor relations. We will be bringing you updates on each of the monthly webinars. However, we recommend that if you want to remain on the leading-edge of this topic, sign-up for them now so that you can get a jump on your competitors by building a social media roadmap.

3) Whenever we see a resource that is particularly useful for entrepreneurs, we cherry-pick some of the most relevant social media news and insights. So, here are two BusinessCast blogposts that can help you quickly get up-and-running on social media:

4) You’re probably asking yourself how popular is social media? Here’s a resource that provides some social media usage stats.

5) Finally, when you’ve had a chance to review the above resources, check out Charlene Li’s blog where she tackles the future of social media.

Don’t forget to enter the contest to win a Blackberry Bold!

Subscribe to the BusinessCast Podcast at iTunes

Cost Savings for Entrepreneurs

We know the cost pressures that entrepreneurs are facing today. So, Robert and I sat down to identify practical advice that entrepreneurs can take to save costs now. And, that’s why BusinessCast Podcast #100 – Cost Cutting for Entrepreneurs is very straight-forward.

Of course, keep in-mind, before cutting costs across your company, ask yourself two key questions:

  • Are we acting as efficiently as we can?
  • Are we doing anything that we should not be doing?

Often answering these questions for yourself generates the greatest cost-savings for your business.

Finally, here are two other good resources for cost-savings tips:

Don’t forget to enter the contest to win a Blackberry Bold!

Subscribe to the BusinessCast Podcast at iTunes

Email Marketing Bootcamp – Part 2

Email Marketing…the Right Way!

In BusinessCast podcast episode #93 Email Marketing for Entrepreneurs – Bootcamp Part 1 our guest Matthew Vernhout, email guru and voice behind the authority EmailKarma.net spelled out how entrepreneurs — of all sizes and across industries — can develop email marketing campaigns that truly work. In Email Marketing for Entrepreneurs – Bootcamp Part 1 Matthew addressed:

  • The key players involved in email marketing campaigns
  • How to establish relevant and measurable goals
  • How to build and grow your database of email subscribers

Now in Email Marketing for Entrepreneurs – Bootcamp Part 2, Matthew addresses the final stages of any profitable and effective email marketing campaign:

  • Ensuring that email actually arrives after you send it
  • Getting your emails opened
  • Ensuring your email is acted upon
  • Measuring success and improving follow up campaigns

This bootcamp series is an absolute must for any entrepreneur wondering when/how to leap into or optimize their email marketing.

BTW, have you listened to BusinessCast episode #94 — Franchising for Entrepreneurs? Robert and I chatted with Lorraine McLachlan, President and CEO of the Canadian Franchise Association (www.cfa.ca). Lorraine shares an insight into this effective and potentially recession-proof business model.

Be sure to join us at the CFA’s Canadian Franchise Show on February 21 and 22. We’ll be at the show gathering compelling stories, lessons and insights for you from franchisors and franchisees.

Don’t forget to enter the contest to win a Blackberry Bold!

Remember: Subscribe to the BusinessCast Podcast at iTunes