Business by Inspiration – Part One

Every successful entrepreneur eats, breathes and sleeps their business. But, what keeps entrepreneurs constantly growing and striving for greatness? It’s rarely as simple as a desire for money or notoriety. Rather, it’s usually some intangible and perpetual pool of inspiration. When that source of inspiration is coupled with the ability to harness core business disciplines the outcome is, well…inspirational!

When we sat down with Jennifer Beale, public relations and networking professional, for BusinessCast episode #116 we clearly saw the outcome of her inspiration. At the same, her success reveals some  important business lessons that will truly inspire and direct every entrepreneur.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Advertisements

Business Trends – Part One

Successful entrepreneurs are always harnessing the latest technologies and processes to ensure that their business is as focused and efficient as possible. This requires entrepreneurs to constantly be on the lookout for broad trends (e.g. political, social, demographic) as well as industry-specific trends (e.g. market receptivity, competitors, access to resources and required skills).

So, in BusinessCast podcast episode 115 — Business Trends — Part One — we take up the discussion of the importance of trends with Sacha Ghai. Sacha is a Partner at McKinsey & Co — which is one of the world’s leaders in helping companies develop/improve their strategies, technology and operations.

In future episodes, Robert and I will also drill down with other experts on the trends that will have the greatest on entrepreneurs and their success.

Remember: Subscribe to the BusinessCast Podcast at iTunes

Franchising: A Business Model for the Times

A few weeks ago — in BusinessCast Podcast #94 – Franchising for Entrepreneurs, Robert and I had a lively discussion with Lorraine McLachlan, President and CEO of the Canadian Franchise Association (www.cfa). We wanted to get a clear sense of the role that franchising can play for current and future entrepreneurs. And, Lorraine provided us some keen insights and plenty of enthusiasm!

To help you decide if/how you can leverage this powerful business model, the CFA undertakes some powerful research. And, recently, they released some news on the latest franchising trends . Given the current state of the economy, it turns out that this may be the best time in years to explore franchises — whether you’re a potential franchisee or franchisor.

Robert and I will be at the Franchise Show on February 21st and we’ll bring you the real scoop from franchisors, franchisees and other entrepreneurs just like you who are wondering how to tap into the wealth of franchising experience, this tried-and-true model and the CFA.

Don’t forget to enter the contest to win a Blackberry Bold!

Remember: Subscribe to the BusinessCast Podcast at iTunes

Mobile Marketing – The Ultimate Starter Kit

Mobile Marketing — it’s not only the “next big thing” that every entrepreneur needs to take advantage of to optimize their business, it is the “next big thing” NOW! That’s why in BusinessCast Podcast episode #91 – Mobile Marketing for Entrepreneurs — The Ultimate Starter Kit we interviewed MobileMarketer.com’s Editor-in-Chief, Mickey Alam Khan.

Mickey, who is an intrepid entrepreneur himself, answers the key questions that all entrepreneurs ask themselves when confronting an exciting new marketing channel like mobile marketing:

  • When should I invest in mobile marketing?
  • How do I start in mobile marketing?
  • What are the challenges that I will face?
  • What are the key trends that I need to be aware of?

In Mobile Marketing for Entrepreneurs — The Ultimate Starter Kit we also highlight our Entrepreneurs Be Bold Contest — where you can win a Blackberry Bold (courtesy of Research in Motion).

Finally, here are a handful of resources that, along with Mickey’s insights, can help your mobile marketing efforts be successful:

1) Mobile Marketer — The World’s largest/most popular mobile marketing publication. The site includes real-life case studies and guides to mobile commerce and mobile advertising. At the same time, the online journal provides timely, succinct articles and sector-by-sector insights.

2) An Introduction to Mobile Marketing — This BusinessCast blog post includes key resources to help you quickly become familiar with the key players, common myths and terminology associated with mobile marketing.

3) Common Short-Codes Registries — When you get underway with your mobile marketing, one of your first steps involves registering for a common short code (CSC). Here’s where you need to register these short codes:

Remember: Subscribe to the BusinessCast Podcast at iTunes

Building the Future

Robert and I refrain from predicting the future. However, we do go on record to identify the topics that we will be tackling in upcoming episodes of the BusinessCast Podcast. And, that’s what BusinessCast Podcast episode #90 is all about — a summary of upcoming topics.

Of course, we’ll dig deep into relevant issues that face all entrepreneurs across all business areas such as marketing, operations, human resources, sales, technology and finance.

This year, we’ll also delve into some new areas such as industry-specific issues/opportunities and key trends.

And, we’ll also be conducting interviews with high-profile entrepreneurs and authors as well as attending entrepreneur-focused events.

Finally, we know that entrepreneurs have been using the BusinessCast Podcast at “lunch and learns” to encourage discussion and stimulate creativity — with all levels of management and staff. If you want us to lead or attend such sessions, contact Robert at Robert@BennettGold.ca.

Remember: Subscribe to the BusinessCast Podcast at iTunes