Have you ever wondered how you were going to leverage the ‘next big thing‘?
Well, it’s here and it’s time! It’s mobile marketing!
Mobile marketing is quickly becoming one of those rare phenomenon in business where a number of technologies and markets converge so powerfully that thousands of new and exciting opportunities emerge for entrepreneurs– semingly overnight.
So, to get a handle on the current/upcoming opportunities, take two simple steps:
1) Review Mobile Marketing – Part 1 – a blog post that includes a handful of very focused resources to get you comfortable with mobile marketing fundamentals;
2) Listen to the BusinessCast Podcast (Episode #75 – Don’t Hang Up: Mobile Marketing for Entrepreneurs) which will be posted on the BusinessCast Archives on Sunday, September 21, 2008.
Our very special podcast guest is Michael Younder — one of the many ‘movers and shakers’ at Research In Motion (R.I.M.) — home of the ubiquitous Blackberry!
Michael shares entertaining stories, insights and trends about mobile marketing, product development and branding. At the same time, Michael — along with Robert and I — highlight those lessons relevant for every business entrepreneur.