As an entrepreneur, you eat, drink and sleep your business. It’s your passion — it keeps you going; it keeps you exploring; it keeps you growing.
So, it shouldn’t be any surprise that many entrepreneurs, just like you — somewhere in their business lifetime — tip their toes into franchising, either as a franchisee or a franchisor. Why? Because it can be a very effective method for:
- Trying another type of business;
- Investing in a proven brand;
- Generating new or additional sources of revenue; and
- Building lifelong business relationships.
It’s for these reasons that in BusinessCast podcast episdode #94 — Franchising for Entrepreneurs — Robert and I sat down with Lorraine MacLachlan, the President and CEO of the Canadian Franchise Association (CFA). Lorraine leads a team of dedicated professionals who share a core value with all of the BusinessCast podcast guests and loyal listeners: they want to see entrepreneurs succeed!
As a result, the CFA provides some great resources to help you determine if, when and how franchising is right for you.
Make sure you check out some of the CFA’s current research and publications and join us at the Canadian Franchise Show on February 21 and 22. As recognized members of the business media, we’ll be gathering real-life stories ‘live’ at the show and sharing them with you.
BTW, keep an ear open for our podcast in two weeks (February 14), we’ll be hosting Email Marketing for Entrepreneurs – Bootcamp — Part 2. Matthew Vernhout, the email marketing guru from emailkarma.net will be back. Matthew will share practical tips to get your email successfully delivered, opened, acted upon and measured. Email Marketing for Entrepreneurs – Bootcamp — Part 1 was a huge hit! So, you won’t want to miss out on the additional insights that will ensure the success of your future email marketing campaigns.
Filed under: Event, Growth, Management, Marketing, Public Relations, Resources, Sales | Tagged: Association, CFA, Financial, Franchise, Franchisee, Franchisor, Hospitality, Marketing, Products, Profitability, Reputation, Retail, Revenue, Sales, Services | Leave a comment »