Email Marketing…the Right Way!
In BusinessCast podcast episode #93 Email Marketing for Entrepreneurs – Bootcamp Part 1 our guest Matthew Vernhout, email guru and voice behind the authority EmailKarma.net spelled out how entrepreneurs — of all sizes and across industries — can develop email marketing campaigns that truly work. In Email Marketing for Entrepreneurs – Bootcamp Part 1 Matthew addressed:
- The key players involved in email marketing campaigns
- How to establish relevant and measurable goals
- How to build and grow your database of email subscribers
Now in Email Marketing for Entrepreneurs – Bootcamp Part 2, Matthew addresses the final stages of any profitable and effective email marketing campaign:
- Ensuring that email actually arrives after you send it
- Getting your emails opened
- Ensuring your email is acted upon
- Measuring success and improving follow up campaigns
This bootcamp series is an absolute must for any entrepreneur wondering when/how to leap into or optimize their email marketing.
BTW, have you listened to BusinessCast episode #94 — Franchising for Entrepreneurs? Robert and I chatted with Lorraine McLachlan, President and CEO of the Canadian Franchise Association (www.cfa.ca). Lorraine shares an insight into this effective and potentially recession-proof business model.
Be sure to join us at the CFA’s Canadian Franchise Show on February 21 and 22. We’ll be at the show gathering compelling stories, lessons and insights for you from franchisors and franchisees.
Don’t forget to enter the contest to win a Blackberry Bold!
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